Performance Media Analyst
Frida, United States
Job Description
Who We Are
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
How You Will Make an Impact
Frida is seeking a Performance Media Analyst to be responsible for leading reporting and analysis across our digital marketing channels. This role is a hands-on opportunity to inform spending decisions and drive growth across our brands. You will not only get to work on our performance marketing efforts, but also cross-functionally with team members on marketing, brand, and business intelligence teams. You will play a key role in growing the business and work alongside senior decision makers. Responsibilities to include:
- Own the synthesis of media data, interpreting results, executing analysis, and presenting recommendations to the Performance Marketing team
- Develop weekly and monthly channel performance cadence, including production of reports and insights, to be presented to broader marketing and brand teams
- Partner in creating iterative campaigns and media strategies across performance media channels including Amazon Ads, Meta, Google and Affiliate programs
- Work on digital team where you’ll play a key role in growing Frida Baby, Frida Mom, and Frida Fertility revenue across Amazon, paid social, paid search, affiliate and display
- Support execution of day-to-day strategic marketing tactics and manage key media projects across paid social, paid search, and affiliate
- Identify potential affiliate partners, nurture relationships, and identify strategies to deliver additional growth
- Coordinate and partner with any of our agencies, vendors, and ad platform representatives to ensure campaign success
- Provide ad hoc support for team projects, including sizing and business forecasting
What You Will Need
- 1-3 years of performance or growth marketing experience
- Bachelor's degree in business, Marketing or related field preferred
- Experience working with Amazon Ads, Google Ads and Meta Ads
- Excellent analytical, data interpretation, and communication skills
- Ability to navigate a dynamic and fast-paced environment
- Entrepreneurial spirit
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Who You Will Work With
Frida is an organization that values collaboration and community. As the Performance Media Analyst, you will work closely with Brand Management, Marketing, and Ecommerce teams.
Why You Will Love Working at Frida
- Robust health benefits including:
- Comprehensive medical, vision, and dental plans
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
- FSA amp; HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
- Flexible paid pregnancy and parental leave
- Weekly wellness programming including manicures amp; pedicures, massages, and carwashes
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning amp; development opportunities for professional and personal growth
- Company-wide events amp; outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
- Exclusive employee product discounts
Frida provides equal employment opportunities to all emplo