Associate Creative Director / Copywriter
BCW North America, United States
Job Description
Associate Creative Director / Copywriter
New York, Hybrid Work Structure
The Role:
We are looking for an Associate Creative Director (Copywriter) to join our North America BCW Creative team. You will be joining a team that has recently won Cannes Lions, Clio, El Ojo and New York Festivals... so you are joining a great team in the Earned Media space!
Our Work: https://www.bcw-global.com/locations/north-america/creative-careers-at-bcw-north-america
The ideal candidate will have experience working on Integrated campaigns with executions reflecting both an Earned and Paid mindset. A strong grasp of Purpose and Culture is key to success, as is a curious mind with a vast amount of interests and passions outside of work.
This is an opportunity to continue to define and build Modern Creative Communications for our Global agency across an immense and varied base of clients, from start-ups to Non-Profits to Fortune 50 brands. You will work with a diverse team of account service, research, planning, design, digital and creative professionals that are always pushing for the better brief.
The Work:
- Your days will include development of campaign concepts (45%), strategic planning and client development (15%), tactical copywriting (25%) and team/agency mentorship and collaboration (15%).
- An Associate Creative Director you will be responsible for the following:
Craft
- Develop sophisticated/complex creative concepts for sustainable campaigns, platforms and activations.
- Present and sell work to full internal teams and clients, developing trust with both audiences.
- Lead a multi-disciplinary team (art, copy, design) to develop and deliver creative concepts and ideas that are founded in insights, across all platforms for existing clients and new business pitches.
- Own the brand voice and storytelling for our clients across social, digital and PR channels.
Leadership
- Plays a role in the research, planning and development of comprehensive Communications Marketing campaigns with the support of a Group Creative Director.
- Proactively identify and pursue creative opportunities beyond the brief to deliver unexpected ideas to existing and prospective clients.
- Provide inspiration and direction to the team throughout the process, from brief through production.
- Recruit, mentor and manage more junior creatives, providing feedback, guidance and support.
- Foster a positive creative culture and nurture creative talent across the agency.
If you have a history of creating outstanding campaigns based around Earned Media campaigns, we’d love to see your portfolio and start a conversation.
Experience that contributes to your success:
- 8-10 years of creative writing experience in a professional setting (advertising, brand, digital, social media, communications, publishing/content, public relations, etc.)
- Portfolio; killer examples of your own writing for a variety of mediums that is clear, coherent, and compelling ideally, these are examples of your own writing that bring to life ideas that you have created
- Curiosity; socially aware and up to date on current events and affairs. You’re always interested to find what is breaking in culture before it breaks in culture
- Humility; you support other people’s ideas like they were your own. You can take direction with grace and the next step with confidence.
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.
Perks of working at BCW:
- Hybrid work environment that offers the flexibility and balance of working from home and going into the office
- Career growth opportunities through continued education, training amp; development courses, and BCW’s Career Pathing program
- Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
- Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
- 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
- Wellness benefits including healthcare, vision, d