As our Social Media and Content Marketing Manager, you'll be the mastermind behind our digital presence. Your canvas will span across social media platforms, where you'll craft compelling narratives, visually stunning content, and engaging campaigns. Your primary goal is to develop, execute, and report on a comprehensive content marketing strategy that encompasses content strategy, content creation, media channel management, and audience engagement. You'll be the architect of our brand story, creating experiences that captivate and resonate with our audience.
Key Responsibilities:
- Some of the highlights of what you’ll get to do include, but are not limited to:
- Develop and execute a holistic content marketing strategy aligned with business objectives.
- Ensure up-to-date content assets are leveraged across marketing channels.
- Produce a diverse range of high-quality content, including blog posts, white papers, eBooks, case studies, infographics, videos, and social media content.
- Craft compelling, SEO-optimized content addressing the specific challenges, pain points, and needs of our audience to improve organic search rankings and drive qualified traffic.
- Develop and maintain integrated content and social media promotion strategies.
- Utilize various channels, including social media, email marketing, and partnerships, to maximize content distribution and engagement.
- Use analytics tools to track and optimize content and social media performance.
- Monitor key metrics such as website traffic, engagement, conversion rates, and lead generation.
- Provide insights and recommendations based on data to optimize marketing initiatives continuously.
- Collaborate with subject matter experts to create insightful content that positions the company as thought leaders in the B2B FinTech space.
- Leverage social media to amplify thought leadership and engage with the community.
- Design and implement a social media strategy aligned with business goals.
- Create and publish original, high-quality social media content, including text, images, and videos.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field or equivalent experience.
- Proven experience in integrated content marketing and social media management.
- Understanding of SEO techniques, inbound marketing, and the customer journey.
- Exceptional writing, editing, and copywriting skills.
- Strong project management and organizational skills.
- Proficiency in analytics tools, including Google Analytics.
- Previous experience in the B2B FinTech or SaaS industry is a plus.
Requirements
Requirements:
- Proven work experience as a Social Media Manager.
- Hands-on experience in content management.
- Excellent copywriting skills with the ability to deliver creative content.
- Knowledge of industry-standard and emerging social channels.
- Analytical and multitasking skills.
- Positive and detail-oriented attitude.
Benefits
Why You’ll Love It Here
- Incredible growth potential
- 100% employer-paid medical and dental premiums for full-time employees
- 18 days of PTO (amp; 10 Paid Holidays)
- 401k retirement plan -- with an available 6% employer match
- Maternity and Paternity Leave: because both moms and dads are parents
- Plus, daily catered breakfast and snacks to keep you fueled up throughout the day
Successful candidates will be required to adhere to the training and documented procedures when handling electronic and physically protected healthcare information (ePHI/PHI).
Please note, at this time Paymerang is unable to offer sponsorship for this role.
Paymerang is an Equal Opportunity Employer. Applicants will be considered regardless of race, color, religion, national origin, age, gender, marital status, physical or mental disability, veteran status, or sexual orientation.
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