TikTok Shop Marketing Lead
adQuadrant, United States
Job Description
adQuadrant helps DTC (direct-to-consumer) brands dream bigger. We are a trusted advisor that provides holistic, strategic omni-channel digital marketing solutions by partnering our clients to solve the biggest challenges in terms of customer acquisition and growth. Our efforts produce tangible results backed by measurable data. We have the strategic capabilities, quantitative chops, deep creative understanding, and world-class talent with the best tools to drive revenue and profits. We are not simply a vendor checking boxes our seasoned team serves as an extension of the companies we work with, leading strategy and execution. Our goal is to be the go-to marketing consultants for solving the biggest challenges.
Job Brief
adQuadrant is seeking a TikTok Shop Account Lead who will be responsible for overseeing and optimizing our clients’ presence and sales performance on TikTok Shops. This role requires a hunger to learn e-commerce and more importantly, how to utilize TikTok’s Seller Center. You will also work with a team that will help recruit TikTok affiliates/creators who will in turn promote our client's products on the platform. You will be responsible for onboarding clients, helping them navigate shop policies, monitoring their orders, optimizing their products, protecting their shop health and managing their affiliate programs once live. This is a fantastic entry-level position for someone looking to drive results on a growing commerce platform.
Responsibilities
- TikTok Shop Management: Effectively manage the TikTok Shop within TikTok Seller Center, ensuring accurate and engaging product listings that align with the brand's image and standards.
- Sales and Performance Optimization: Develop and execute strategies to boost sales, enhance product visibility, and improve conversion rates through engaging content, promotions, and collaborations with influencers.
- Product Management: Oversee product listings, pricing strategies, and inventory management to ensure product availability and prevent stock-related issues.
- Content Creation and Optimization: Collaborate with creative teams to develop compelling and engaging content tailored for the TikTok platform to drive traffic and sales.
- Analytical Insights: Utilize TikTok's analytics tools to track performance metrics, identify trends, and generate actionable insights to optimize product listings and marketing strategies.
- Compliance and Policies: Stay updated with TikTok's policies and guidelines, ensuring all activities and listings adhere to their terms and conditions.
Requirements
- A passion to learn and develop.
- Prior experience optimizing Amazon storefronts and/or managing is a plus.
- Understanding of how TikTok works. If you have experience posting your own content that is a plus.
- Possesses strong communication and negotiation abilities, a creative mindset, and strong project management skills
- Ability to effectively manage your time and responsibilities across multiple client shops and affiliate programs
- A degree in Marketing, Communications, or a related field at the Bachelor's level is preferred
Benefits
Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team.
- Excellent Health Benefits (health, dental, vision, and life insurance)
- 401K + Match
- Time Off - Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex Week (December 24 - January 1)
- $300/ year to equip your work space with new equipment
- $30/ month for home internet
- An extremely supportive and fun company culture
Work Environment Requirements:
- Remote-first company with the option to work from offices in Irvine, California.
- Ability to work from anywhere in the US.
- Virtual collaboration through meetings and Slack.
- Use of a laptop (Mac), computer software, and office productivity tools.
- Reliable internet access and a professional background.
- Reasonable accommodations available for qualified individuals with disabilities.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Compensation:
Hourly Range: $20.00 - $26,00 (USD)
Location-Based Pay:
- Compensation is based on the candidate's location within the United States.
Note: The final compensation package will be determined based on the candidate's experience, skills, and overall fit for the role.