About Employer Direct Healthcare
Employer Direct Healthcare is focused on giving access to quality amp; affordable healthcare for our members. We understand and have experienced the challenges of navigating specialized healthcare and we are dedicated to making a change.
We partner with large self-funded employers to create a benefit program for specialized care. We connect with high-quality providers to give our members peace of mind when going into surgery. And we support our members by helping them navigate the tricky aspects of healthcare; whether that be selecting a doctor, scheduling appointments, or following up after a procedure has been completed to make sure our members are feeling better.
About You:
- You have a drive and AMBITION to tackle big problems. Big problems require big ideas and a team that supports new ideas.
- You CARE deeply for your customers. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
- You thrive in a TEAM ENVIRONMENT. Collaboration is key in innovation and creating change.
- A DIVERSE environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives amp; you cherish the differences in each individual that you interact with.
- You are DETAIL ORIENTED, but more so, focus on the execution of your content while balancing a fast-paced environment.
- You understand that PROGRESS is critical to making change. You take the time to celebrate the small and big wins. Understanding that each improvement to a process helps move towards a greater change.
- INTEGRITY guides you in life. Focusing on the truth versus just giving people the answers they want to hear.
If this sounds like you, we would love to connect to speak further about career opportunities at Employer Direct Healthcare.
Please apply to our role amp; someone from our HR Team will reach out to help you navigate our interview process.
Head of Product Marketing
EDH is looking for a full stack Product Marketing Leader to establish and scale this critical function. This highly visible and strategic function is responsible for accelerating our revenue growth by developing a differentiated B2B go-to-market strategy and supporting our external-facing teams, including sales, consultant relations, partnerships, client success, product and clinical network. You’ll work closely with leaders across these functions to develop ICPs, messaging frameworks and create effective collateral. This team will help unlock new avenues for growth by evolving our pricing, positioning and value stories.
Responsibilities and Duties
- Build and lead a team of product marketers with the goal of accelerating revenue growth through increased win rates and reduced cycle times
- Partner with commercial leaders to develop ideal customer profiles and personas for key stakeholders
- Develop a differentiated go-to-market strategy for target buyers + influencers, including evolving our value stories and positioning
- Design and manage programs to capture voice of the market/buyer, such as market research, competitive intelligence, win/loss analysis
- Create messaging frameworks for target stakeholders that build off corporate narrative
- Develop internal feedback loops to influence product roadmap based on market trends, client amp; member feedback
- Partner with the product team to define clear MVPs based on market feedback and develop compelling launch plans that drive adoption, including pricing and packaging
- Partner with sales enablement to develop/improve a training program that provides continuous reinforcement for brand and product messaging, objective handling, competitive positioning, etc.
Requirements
- 7+ years of working in B2B commercial growth roles in healthcare, including at least 3 years working in or leading the product marketing function.
- Experience managing people with a track record of building high performing teams and developing teammates’ capabilities.
- Deep knowledge of US healthcare, preferably including the employer health space
- Track record of implementing process design and tools to enable scale
- History of successful cross-functional collaboration to get what’s needed from other teams while also delivering against their expectations and building bridges in the process.
- Exceptional written, verbal, and visual communication abilities, across a wide range of formats (e.g., narrative, slide decks, visual)
- Strong attention to detail and ability to consistently meet deadlines.
- A deep, genuine curiosity for the business and how it works and a passion for healthcare.
- Possess a "find a way" attitude and are