Director of Brand Creative
Life is Good, United States

Once in a career, you get a chance to make this kind of impact.

Read carefully and, if this sounds like you, please apply and include your portfolio.

The Director of Brand Creative is a "player/coach" role. Using your considerable creative leadership skills, you'll contribute to strategy, creative exploration, and execution of all creative asset deliverables. You’ll set the creative direction for our brand, business, and social mission. You'll occasionally roll up your sleeves with the team and execute the plans.

You are responsible for planning and managing team tools and resources: organizational structure, talent development, budget, calendar, and work process. You’ll ensure the brand has a consistent look and feel as it is expressed across multiple platforms and channels, including our social mission, The Playmaker Project.

You personally review and provide input on every key asset and piece of content we consider.
You deliver outstanding creative expressions of the Life is Good brand that ignites emotional and impactful connections for our existing and future customers.

The work you and your team will deliver includes: capturing and interpreting the essence of the brand, maintaining and updating brand presentations and our style guide, developing conceptual options (visual and copy) for all marketing campaigns, oversight of lifestyle, model,and product photography, and execution of emails, web assets, direct mail, POS collateral, sales catalogs, and social media assets.

IMPORTANT DETAILS

• This role is hybrid and you'll be working with our team on Wednesdays and Thursdays.
• This application is unique and will take some time. We chose the questions with intention. If you don't answer them, we’ll assume you're not serious about joining the team. This is your chance to share more about yourself than a resume can convey. You may want to read all the questions before beginning your answers. Some find it helpful to compose answers in another format and paste them into the application.
• Our compensation strategy combines robust market data for companies our size and an innovative bonus program.
• Everyone who applies will get a response from a human. We know that's not the norm and that's ok.

YOUR OBJECTIVE

You drive the growth of the Life is Good business and community through effective Brand Creative output.

YOUR JOB

Essential Duties and Responsibilities

Be the outspoken champion of the brand’s look, feel, and voice across all channels

Document and update our design guidelines and ensure company adherence

Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing, Partnerships, Speaking, and PR

• Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces
• Guide copywriters to deliver compelling, engaging copy that pairs well with design and aligns with our brand voice
• Guide photographers to deliver both in-studio and lifestyle photography that portrays our brand in a compelling manner
• Review all marketing creative work (design, photography, video, and copy) to ensure that brand identity is communicated consistently and effectively

Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels

• Create and manage the work process of your team to ensure work gets done on time and on budget
• Manage and prioritize requests for marketing assets from other departments

Requirements

You have a record of managing, mentoring, and inspiring a creative team

You have talent and passion for generating inspiring creative every day

Your past roles were in fast-paced environments, and you love that kind of atmosphere

You can move quickly and comfortably between multiple projects, managing them from start to finish, knowing where bottlenecks can occur and how to avert them

You have a strong command of language and a critical eye for copy’s vital role in delivering great creative assets

You can apply current creative trends in experiential, digital, and direct marketing

You have earned a B.A./B.F.A. in Graphic Design, Art, Advertising, or another related field

You are adept at using Adobe Photoshop, Illustrator, and other Creative Studio applications

You have web design experience and an excellent understanding of the technical possibilities and limitations of web design

• You believe in the Life is Good mission<

Job Rewards and Benefits