Director, Product Marketing
Corcentric, United States

As a Director, Product Marketing at Corcentric, you will join a fun, collaborative team within an ambitious, entrepreneurial global organization. As an expert in product marketing, you will advance the company solutions portfolio, anticipating and analyzing complex market needs, competition, new business opportunities, challenges, and risks. You will create product marketing content, campaign strategies, assets, collateral, and competitive messaging. You will develop strategic product marketing plans and analyst relation engagement priorities.

This key position reports to the Chief Marketing Officer within our Global Marketing team. We’re a dedicated, creative group in a growing organization offering plenty of opportunity. We look forward to adding you into the mix!

As a Director, Product Marketing you’ll be responsible for:

• Designing and implementing innovative and visionary marketing strategies, leveraging strong project management skills to accomplish multiple projects and deliverables.
• Applying portfolio, buyer, segment, and routes-to-market expertise to develop the end-to-end marketing strategy and the standards for client experience.
• Leading a high-performance product marketing team to achieve strategic objectives.
• Partnering across Marketing, Product Lifecycle Management (PLM), and Sales ecosystem to continuously optimize execution of campaigns, messaging, and business results.
• Delivering unique, compelling points of view (POVs), strategic messaging, and leadership proof points to differentiate Corcentric and to increase consideration and preference.
• Leading the product communications and information dissemination to existing Corcentric customers and build opportunities for further engagement.
• Creating message architectures and managing the customer reference library, and developing our strategic narrative through storytelling.
• Applying buyer behavior expertise to orchestrate and manage the delivery of an exceptional, end-to-end client engagement experience, encompassing buyer journey, content narrative, competitive sales battle cards, and hard-hitting proof points.
• Translating marketing plans and segment priorities into effective content marketing messages and assets against a buyer journey.
• Building product content plan and message architectures to support all outbound marketing and assets.
• Working with sales, PM, design, and digital teams to continuously improve messaging, designed assets and web experience.
• Managing content for events, podcasts series and webinars, and supporting all marketing campaigns, digital, and website work with compelling messaging.
• Participating in technical conversations and roadmap discussions with Product Management and translating technical terminology into the so what value proposition.
• Increasing awareness of the Corcentric solution portfolio by developing and executing campaigns that target both existing customers and new customers.
• Developing product launch strategies, planning and coordinating all efforts across the organization for bringing new products and services to market.
• Analyzing the competitive landscape, advising on the changing competitive solution landscape through leveraging analysts, independent research, and customer feedback.

• Translating technical achievements, advancements, and solutions into customer testimonial stories that resonate with prospects.

• Developing an analyst strategy and managing relationships with key influencers to advance the Corcentric portfolio towards outcomes that grow our market position; merchandising this work and creating assets and news to foster market leadership for Corcentric.
• Leading and managing content strategy and development for both product marketing and digital.

Requirements

You’ll need to have:

• Extensive professional knowledge and experience in Product Management, including experience directing product marketing plans and driving measurable objectives

• Market segment knowledge (Financial or Operational Services): ability to define the message strategy and differentiated story for Corcentric.
• Leadership skills, with demonstrable experience leading a team of Product Marketers to successful outcomes by providing strategic insights and professionally developing team member; the ability to coach individuals to advance their skills and deliver outstanding product marketing work.
• The ability to partner with and influence stakeholders towards consensus, resulting in impactful, resonating marketing strategies that advance our position as market leaders, and enable sales teams.
• Effective collaboration skill, with the ability to proactively partner across cross-functional teams, (including Product Management,

Job Rewards and Benefits