Product Marketing Manager (Fully remote)
Branching Minds, United States
Job Description
Who We Are amp; What We Do:
Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 1,500,000 students across 200+ districts from over 30 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity MTSS; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.
As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission gt; profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.
If using innovation to reimagine education in service of equity energizes you -- join our team!
The Calling:
The Product Marketing Manager will join the marketing team. This person will focus on building the product marketing function and will co-own, manage, and execute Branching Minds’s go-to-market strategies. They will work closely with the product, sales, customer success, and marketing teams to meet launch requirements and inspire confidence when selling Branching Minds’ products and services.
The Product Marketing Manager reports to the VP of Marketing and works closely with the Marketing team and the Product team.
What You Will Achieve:
- Champion market and competitive intelligence efforts with competitive audits, primary market research, and analysts' reports, to inform positioning and messaging
- Develop the value matrix of the different personas of the buyer-center, and related messaging
- Develop, test, and iterate product positioning, messaging, and value propositions, and secure product and message market fit
- Collaborate with the product team on use cases, product positioning, internal training, and GTM activities
- Drive the sales enablement process and all aspects of internal (with Customer Success and Sales team) and external Go-To-Market
- Drive demand and adoption of the product
- Support the Sales team with customer-facing collateral that reflects a clear understanding of buyer needs, product features, product positioning, and market dynamics
- Create effective marketing collateral (e.g. webinars, blogs, whitepapers) and sales enablement assets (e.g pitch decks, cheat sheets, demo scripts) that demonstrate how BRM products address key challenges for individual personas, in target states and nationally, to support go-to-market efforts
- Co-own the go-to-market planning and execution for new services, products, and feature launches
- Work with the marketing team to support growth marketing objectives, including showcasing our products at events, via content creation and paid opportunities
- Disseminate key information from new releases across internal departments, existing customers, and the broader market
- Gain customer insights through qualitative and quantitative dataK-12 market trends, internal reporting, customer feedback, and moreto inform product development, product messaging, and marketing
Requirements
Why We Want You:
- 3+ years of experience in product marketing
- You know the ins and outs of the K-12 education industry
- Strong understanding of product marketing best practices and the product launch process
- Excellent, compelling audience-first messaging and copywriting
- Outstanding attention to detail, and project management skills to coordinate competing requests from cross-functional stakeholders
- Excellent communication and collaboration skills, with the ability to work cross-functionally
- Strong analytical and problem-solving skills, with the ability to interpret data and make recommendations
- Demonstrated initiative and problem-solving skills to navigate ambiguity
- Have experience with Asana, Guru, and/or similar tools
Lucky Us If You:
(No biggie if you don’t)
- You have MTSS knowledge
- You have EdTech experience
Interview Process:
If we are a match you can expect a total of3 steps in the interview process after the initial application
- 30 -minute screening
- 30-minute Video/Phone Interview with the VP, Marketing amp; VP ofProduct
- A take-home assignment
- 45-minute Deep Dive with the larger marketing and product teams
Benefits<