About Employer Direct Healthcare
Employer Direct Healthcare is focused on giving access to quality amp; affordable healthcare for our members. We understand and have experienced the challenges of navigating specialized healthcare and we are dedicated to making a change.
We partner with large self-funded employers to create a benefit program for specialized care. We connect with high-quality providers to give our members peace of mind when going into surgery. And we support our members by helping them navigate the tricky aspects of healthcare; whether that be selecting a doctor, scheduling appointments, or following up after a procedure has been completed to make sure our members are feeling better.
About You:
- You have a drive and AMBITION to tackle big problems. Big problems require big ideas and a team that supports new ideas.
- You CARE deeply for your customers. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
- You thrive in a TEAM ENVIRONMENT. Collaboration is key in innovation and creating change.
- A DIVERSE environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives amp; you cherish the differences in each individual that you interact with.
- You are DETAIL ORIENTED, but more so, focus on the execution of your content while balancing a fast-paced environment.
- You understand that PROGRESS is critical to making change. You take the time to celebrate the small and big wins. Understanding that each improvement to a process helps move towards a greater change.
- INTEGRITY guides you in life. Focusing on the truth versus just giving people the answers they want to hear.
If this sounds like you, we would love to connect to speak further about career opportunities at Employer Direct Healthcare.
Please apply to our role amp; someone from our HR Team will reach out to help you navigate our interview process.
Sr. Director, Member Engagement (Marketing)
As the Senior Director of Member Engagement, you will play a pivotal role in leading marketing initiatives for our top Employer Direct Healthcare clients and our members. Your primary focus will be to develop and execute marketing strategies that engage our members and drive increased utilization of our benefits. Collaborating with key stakeholders, you will contribute to the overall success of our member marketing programs and play a vital role in growing the overall Employer Direct Healthcare business.
Responsibilities and Duties
- Audience Understanding: Analyze and immerse in our member audience to fully understand their unique and consistently changing need states. Help develop and maintain audience personas/member behavior data over time to enable our marketing team to better target. Represent the member in all that our marketing team does.
- Campaign Strategy and Execution: Develop marketing strategies specific to our clients and member base. Oversee the team activating marketing tactics on behalf of our clients to ensure efficacy and growth. Own the strategy and execution of member-facing marketing campaigns across various channels, including but not limited to email, print, and other vehicles. Monitor and report on the performance of marketing campaigns, making data-driven improvements and optimizations.
- Marketing Channel Expertise: Provide in depth marketing channel expertise and guidance to the EDH clients and internal marketing group. Keep up to date on all the latest marketing strategies focused on the healthcare/patient arena. Maintain and share out detailed channel knowledge to drive innovation in our efforts to engage members.
- Client Engagement: Own client marketing relationships with our key cohorts. Coordinate and collaborate with our account management team to engage clients consistently and effectively. Push member engagement growth through driving client adoption of progressive marketing programs. Be our clients strategic marketing guide and recognized expert in the room.
- Stakeholder Collaboration: Collaborate with Member Services, Account Management and the extended Marketing team (including Product Marketing) to develop strategies that support member marketing programs. Critical to build solid bridges with all internal and external stakeholders.
- Performance Management: Singular goal around growing member engagement. Relentless drive to achieve top performance lead and lag metrics. Ability to seek out unique insights to fuel program optimization.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
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