Sr. Product Marketing Manager - B2B
Zenni Optical, United States
Job Description
Company Overview:
Zenni Optical, the world's leading online eyewear retailer, pioneered the industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personal style through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 51 million frames sold worldwide, the company has brought massive price disruption to the traditional retail model. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, and Columbus Crew. Zenni has worked with designers and tastemakers on curations and collections, including Keke Palmer, Iris Apfel, Cynthia Rowley, David Ortiz, and George and Claire Kittle. Zenni VR Prescription Lenses for Meta Quest 3 launched across the U.S., Canada, UK and Japan in October 2023.
For more information, please visit zennioptical.com/blog/press/.
Position Overview:
We are looking for a Senior Manager, Product Marketing (PMM) to join our B2B marketing vertical within the global product marketing team.In this role, you will supercharge the efforts of the business development team in achieving our client satisfaction, retention, and growth goals.Responsibilities include developing, planning, and executing GTM strategies, and marketing programs in line with global business development objectives to increase sales and grow market share, while improving profitability.With each project, you’ll play a key role in Zenni’s success in transforming the eyewear industry. At Zenni, you are the voice of the user to product, and the voice of the product to users.This role requires strong leadership, communication, creativity, and analytical skills.
What we want you to own in this role:
- Collaborate cross-functionally to articulate the value of products and features to customers, shape positioning strategy, create messaging, and strategize launches. Define product positioning in the market and craft messaging that effectively communicates the product's value proposition.
- Go-to-market strategy - Drive the GTM and plan how new products or features will be launched and brought to market, including pricing, packaging and sales enablement
- Market amp; consumer research - Guide research to understand customer needs, competitive landscape, and market trends to inform product decisions
- Product launches - Orchestrate new product announcements, releases, and campaigns to generate buzz and adoption
- Sales enablement - Create sales collateral, playbooks, competitive intel, demos, and training to support the sales team
- Customer stories - Gather compelling customer success stories and case studies to showcase product impact
- Buying journey mapping - Map and optimize the customer journey from awareness to purchase and retention
- Cross-functional collaboration - Work closely with product, sales, and marketing teams to align strategies
- Develop a deep understanding of the needs of B2B partners and their business customers - turning those insights into a strategic vision for Zenni’s B2B marketing program
- Partner with the creative director, copy, and UX/UI teams to bring to life product and feature stories across all consumer touchpoints to ensure seamless omnichannel messaging to the consumer.
- Support the development of ongoing performance recaps/reviews for marketing programs; including sales performance, advertising, product performance, etc.
- Develop and own a global marketing calendar for B2B, strategizing the content plan for the year, including integrated marketing campaigns
- Support ongoing business development marketing initiatives while identifying novel ways to engage clients and deepen relationships
Basic Qualifications:
- 6+ years of integrated product/brand marketing experience
- E-commerce, SaaS, and/or CPG
- Experience working with in-house creative teams
- A confident, curious leader, builder, and mentor (not to mention an organizational powerhouse)
- Equipped with effective project management and communication skills; you hold high standards for operational excellence: budgets, calendars, timelines, and efficiencies
- A highly creative and non-traditional thinker who is not afraid to question the status quo and is comfortable working in a dynamic, fast-paced environment
- Able to develop influential and collaborative relationships across teams and functions, articulating your vision that inspires colleagues and customers alike
- Passionate about the Zenni brand and committed to the spirit and intent of the company's core values
- Appreciative of culture, communities, and consumersyou seek to understand what inspir