In the role of Growth Manager at Awesome Motive, you will be responsible for leading the development, execution, and refinement of strategies aimed at converting visitors into both free and paid subscribers. These strategies will be executed across various channels, including SEO and Content Marketing, Copywriting, Paid and Organic Marketing, Partner Marketing, and Product Marketing, among other methods. Proficiency in Data and Analytics is a core competency required for success in this position.
Interested in applying?
Please read/follow the next steps outlined in "How to Apply" at the bottom of this listing.
Attention to detail is one of our core values! This is your chance to stand out :)
To love this role, here’s the type of person you are:
- You can leverage imperfect data to create and execute winning digital marketing campaigns and funnels.
- You’re extremely self-driven and curious to find creative answers to complex questions.
- You’re comfortable seeing the big picture and how the small details get you there.
- You love to create systems, tools, and processes for others where they don’t already exist.
- You have a passion for digital marketing and customer acquisition.
Common responsibilities include (but are not limited to):
- Leverage Content Marketing, Email and SMS Marketing, Pay Per Click, Sponsorships, Affiliate and Partnerships, Social Media, and Freemium Software to grow new sales.
- Plan out long and short-term processes to achieve targets and maintain focus on priorities as a part of process development and documentation.
- Facilitate data-driven decision-making by collecting, analyzing, interpreting, and visualizing data, providing actionable insights, and promoting data literacy within the organization.
- Directly manage a team of growth professionals, including independently making decisions to ensure team performance amp; cohesion.
- Design and implement website A/B tests to improve conversion rates and funnel performance.
- Conceptualize and build new targeted landing pages for various channels and users.
- Provide conversion-focused copywriting feedback and suggestions for newsletters, customer-facing websites, our apps and plugins, and ad copy.
- Strategize and execute high-visibility promotions across all digital marketing channels.
- Research competitor's UI/UX trends and work with the team to articulate new features/ideas to help us remain competitive.
- Control qualified traffic to our website by designing and executing strategies to improve our search engine rankings.
- Develop and execute an outbound marketing strategy to complement our existing inbound strengths.
- Be intimately familiar with the procedures and workflows related to growth tasks.
- Provide prompt responses to growth team members’ queries and escalations.
- Uphold and promote the core values of Awesome Motive.
- Conduct research before escalating issues and proactively identify trends and process improvements.
- Provide oversight for PPC campaigns, PPC keyword research, and program ROAS.
- Provide oversight for Affiliate Marketing and Partnerships.
- Directly oversee the work of our content marketing team members.
- Help our team craft better internal processes and systems by documenting the work of the Growth team.
Requirements
- SEO amp; Content Marketing: You are well-versed in best practices for SEO in marketing site content, including blog posts. You are fluent in other commonly used tools such as Semrush, Clearscope, and Ahrefs.
- Copywriting: You have strong personal experience with copywriting, as well as leading and reviewing the work of copywriters. Your expertise in hiring and managing copywriters will be invaluable.
- Email Marketing: You can demonstrate and teach best practices within email marketing, from crafting individual emails to creating complete targeted campaigns and evaluating effectiveness to drive improvement over time. You must have personally written and iterated upon multiple email campaigns for SaaS products.
- CRO / Funnels / Testing amp; Optimization: You must have expertise in best practices for SaaS products. Knowledge and experience in pricing page tests, countdown timers, popups, etc, is required.
- PPC / Paid Advertising: You have experience in Google Ads, Facebook Ads, and Google Search Console for PPC
- Affiliates amp; Partnerships: You know how to build and maintain partnership relationships. You have managed an affiliate program.
- Social Media: You effectively manage social media and promote monthly customer giveaways and various miscellaneous tasks.
- Data amp; Analytics: You are experienced in using GA (preferably GA4), and digital marketing channels.