Director of Performance Creative
Skylight, United States
Job Description
Skylight is a technology startup based out of Los Angeles and San Francisco. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe.
Our founders are former venture capitalists and serial entrepreneurs who have scaled this business to $100M+ in annual revenue while being completely bootstrapped. We often think about the thousands of smiles we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard to expand our team and invent so that we can continue to bring the magic of Skylight to millions of loved ones throughout the world.
The Role:As the Director of Performance Creative at Skylight, you will be responsible for delivering impactful conversion-focused creative across all of our performance channels (Facebook, TikTok, TV, podcasts, etc). You will develop creative briefs and work with your team to create ads that drive purchases, by grabbing our customers’ attention, emotionally connecting with their needs, and explaining the value of our products.
The ideal candidate is an entrepreneur who loves to test and experiment, but also understands the meaning of show don’t tell, and can tune into the hearts of our customers. You should have significant past experience with developing high-performing direct-response creative.
Key Responsibilities:- Lead the conception, development and execution of performance-focused creative strategies across all our digital and non-digital channels
- Mind-meld with our customers to uncover compelling unique selling propositions and translate those learnings into resonant creative
- Create clear and crisp briefs to clearly articulate creative vision for ad execution
- Oversee the execution of all our growth creative, including visuals, videos, and copy
- Collaborate with the performance marketing team to test, iterate, optimize, and scale winning creative and messaging
- Serve as a leader who can build, manage and inspire a team of creatives
- Stay informed about industry trends and incorporate insights into creative campaigns to stay ahead of the competition
- Work closely with cross-functional teams, including marketing, product and sales, to ensure creative strategies align with overall business goals
- Proven experience (5+ years) in a performance-focused creative leadership role, ideally within the consumer industry and/or at a DTC brand
- Demonstrated success developing on-brand, high quality direct response creative that drives measurable results
- Ability to balance the creative art and analytical science of marketing you can balance the tension between brand voice and company growth
- Strong understanding of performance marketing, A/B testing, and direct response marketing
- Player and coach mentality - ability to set the creative vision but also execute against it
- Strong leadership and team management skills to inspire, mentor, and guide the creative team effectively
- Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously
- Strong preference for candidates located in Los Angeles/West Coast
- At Skylight, we have three core principles that guide our work and help us manage the business day to day: rigor, care, and autonomy. These principles show up early and often and help guide the work we do and the way we work.
- Our competitive compensation package includes:
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental amp; Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month
- Equal Opportunity Employer
- Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!
- Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.