Internship - Product
ConsumerAffairs, United States

ConsumerAffairs helps consumers make smart buying decisions in moments of need. Every month millions of consumers turn to our site and tools for help with their considered (often emotional) purchases.

We educate them about their options, learn about their specific needs, and connect hundreds of thousands of them directly to brands. These brands use our SaaS tools to manage their reviews and communicate directly with consumers to serve them better. Our business thrives when the consumers who trust us get matched with the right brands for them.

We’re fast-paced and our core values are the bedrock of who we are and who we want to be.

Our employees believe in raising the bar through data-driven innovation, intellectual curiosity, and grit. We have a team-first mentality, and manifest wins by putting the team first. Collaboration and teamwork are in our hearts; we believe winning together is the most fun. But, above all else, we care. We have servant hearts for our consumers, customers, and colleagues. If you want to be part of a globally diverse team focussing on helping people, in an environment where we raise the bar, win as a team, and care above all elsethen ConsumerAffairs may be just the place for you!

ConsumerAffairs has been collecting reviews on over 3,000 brands since 1998. We classify each brand with one of the 300+ categories. The goal of this project will be to raise the monetization of categories where we do not have direct partnerships in place. You will do this by 1) sizing the revenue opportunity of each category, 2) researching and pitching 3-5 monetization strategies, 3) executing tests to confirm the highest yield monetization path and 4) building out the project plan to scale the monetization to all non direct partner categories.

These responsibilities are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required

• Analyze data to identify revenue opportunities and trends.
• Conduct thorough research on industry trends, competitors, and potential monetization strategies.
• Generate innovative monetization strategies tailored to specific categories.
• Create and manage project plans to achieve objectives within set timelines.
• Design and execute tests to evaluate the effectiveness of different monetization strategies.
• Report out on testing results including variance to control, statistical significance and future impact to overall business goals.
• Adapt to changing priorities and iterate on strategies based on test results and feedback
• Coordinate efforts with the Design, Product, Engineering and Analytics team members

Requirements

Minimum Qualifications amp; Credentials

• Strong analytical skills, with proficiency in Tableau, Google Analytics, G-Sheets, Excel and/or other data analysis tools.
• Strong research skills with familiarity with market research methodologies.
• Creative thinking with the ability to think outside the box and propose unique solutions.
• Effective written and verbal communication skills for pitching monetization strategies
• Knowledge of A/B testing methodologies.
• Ability to work well in a team environment and collaborate with cross-functional teams.
• Awareness of how different monetization strategies impact overall business objectives.

Revenue Opportunity Analysis:

• The student should provide a detailed report outlining the revenue potential of categories without direct partnerships.
• This report should include findings on opportunity size, growth trends, competitor analysis, and any other relevant factors influencing monetization opportunities.

Monetization Strategy Recommendations:

• The student should present 3-5 well-researched and data-backed monetization strategies tailored to the identified categories.
• Each strategy should be accompanied by a clear rationale, outlining its potential impact on revenue generation, cost to execute and alignment with business objectives.
• Recommendations should consider factors such as user experience, scalability, and feasibility of implementation.

Successful Execution of Monetization Tests:

• The student should execute tests to validate the effectiveness of the proposed monetization strategies.
• This may involve designing and implementing A/B tests using Optimizely platform to measure the impact on key metrics such as revenue, user engagement, and retention.
• The outcomes of these tests should be analyzed and documented to determine the most effective monetization path for each cat

Job Rewards and Benefits