Sr. Technical Product Marketing Manager
ReversingLabs, United States
Job Description
ReversingLabs is the trusted authority in software and file security, providing a modern cybersecurity platform to verify, trust, and deliver safe binaries every time. Trusted by the Fortune 500 and leading cybersecurity vendors, ReversingLabs Titanium Platform powers the software supply chain and file security insights, tracking over 40 billion files daily. ReversingLabs is on the leading edge of this critical need, recently recognized as the 2023 Hot Company for Software Supply Chain Security by Cyber Defense Magazine, as well as Industry Analyst Gartner for its Software Supply Chain solution.
This is a game-changing opportunity. ReversingLabs is the only company to dissect large and complex binaries at the speed, scale, and explainability to protect the enterprise end-to-end.
Our vision is clear. Arming every company with the insight to ensure every piece of software built or bought is secure, can be trusted, and that every threat is detected. We are seeking extraordinary talent to help forge this transformational journey.
We are on the hunt for a Senior Technical Product Marketing Manager with rich expertise in the software development lifecycle (SDLC), particularly in AST, SCA, or SAST. As the Senior Product Technical Product Marketing Manager, you will be responsible for being the technical expert of the complete ReversingLabs technology and portfolio.
You, as the Sr. Technical Product Marketing Manager, will help our mission to secure the world’s software and files through our Software Supply Chain Security (SSCS) and Malware Analysis/Threat Hunting (MATH) products. The ideal candidate will have a deep technical understanding of cybersecurity technologies, customer pain points, and marketing messaging, as well as a proven track record of producing technical content, including video demos, walkthroughs, and technical whitepapers, that effectively communicate the value and benefits of RL’s technology and solutions to customers and prospects.
Reporting to the Sr. Director of Product Marketing, the Sr. Technical Product Marketing Manager will play a key role in developing and executing our go-to-market programs and campaigns that drive demand, accelerate the sales cycle, and build our brand awareness and thought leadership.
What You Will Do
- Understand ReversingLabs products and customer’s needs, and articulate compelling user stories to amplify value propositions to our ecosystem of stakeholders including customers, partners, and application developers
- Create engaging product content that can be used by various internal stakeholders including technical solution briefs, white papers, product demos, product videos, webinars (including presenting), competitive data, battlecards, etc.
- Build a strong working relationship and collaborate across sales, product management, and customer success teams to drive customer’s end-to-end journey
- Manage multiple projects and balance conflicting priorities in a rapidly changing environment. Building a successful relationship with Sales Engineers and Solution Architects is particularly important.
- Participate in product planning meetings and bring market perspectives to Product and Engineering teams
- Work with other marketing team members across Growth Marketing / Marketing Ops
- Plan, design, and produce technical get-started guides to guide new and existing customers through the product, including individual feature training.
- Work alongside your Product Marketing peers to produce marketing-focused demos and technical content to support webinars, social media, launches, and more.
What We Are Looking For
- 10+ years of relevant work experience in cybersecurity is required. Experience in technology product marketing is preferred.
- Past experience with cybersecurity SaaS products, developer platforms, cloud or data infrastructure is required.
- Strong technical aptitude and the ability to understand complex technical concepts and translate them into compelling marketing messages and content.
- Proven track record of producing technical content such as demos, customer walk-throughs, integration marketing documents, and technical briefs.
- Excellent written and verbal communication skills.
- A demonstrated experience in a data-driven approach to define a problem and propose a solution hypothesis is required.
- Significant experience and a proven track record in taking ownership and delivering results in a fast-paced and dynamic business environment are required. A can-do attitude and getting things done are a must. Self-motivated and comfortable working with minimal supervision and fully remote.
- Demonstrated experience managing projects across functional teams, including engineering, design, marketing, and operations.
- Strong verbal and written communication skills an