About Us:
CADDi is a global supply chain company on a mission to "unleash the potential of manufacturing". The company strives to transform the manufacturing industry through its primary offering "CADDi Manufacturing", a one-stop service for procurement and manufacturing that utilizes original technologies to optimize quality, cost, and delivery within its supply chain infrastructure. In mid-2022, CADDi launched "CADDi Drawer," a cloud-based data utilization system to further digital transformation in the manufacturing industry.
Tech Crunch: CADDi raises $89 million Series C
We are seeking a dynamic and results-driven Digital Marketing Manager to lead our marketing efforts and help drive our business growth to new heights in our fast growing startup. You will work closely with the global CEO and Director of Marketing in defining and executing strategies to drive revenue growth, manage sales and marketing teams, and expand our market presence in the US market.
As the Digital Marketing Manager of our fast-growing startup, you will have a significant impact on our company's success and growth trajectory. If you're excited about the opportunity to make an impact in a fast-paced startup environment and you have the skills and vision to drive our marketing efforts, we invite you to join us and lead our marketing efforts.
Job Responsibilities
1. Paid Advertising Campaigns: Plan and execute paid advertising campaigns across platforms like Google Ads, LinkedIn, and others. Monitor campaign performance, adjust budgets, and optimize for maximum ROI.
2. Content Creation and Management: Oversee content creation for various digital platforms, ensuring high-quality, engaging, and on-brand content. Manage the content calendar and collaborate with internal teams to showcase product features and industry expertise.
3. Social Media Management: Drive social media presence, building and maintaining a strong online community. Analyze social media metrics and optimize strategies to increase engagement and brand awareness.
4. Develop and Implement Digital Marketing Strategy: Create and execute a comprehensive digital marketing strategy aligned with business goals. Utilize SEO, SEM, email marketing, social media, and other channels to enhance brand visibility and lead generation..
5. Email Marketing: Develop and execute targeted email campaigns to nurture leads and drive customer engagement. Implement A/B testing to optimize email performance.
6. Brand Development: Build and nurture a strong brand identity for CADDi in the manufacturing industry. Ensure brand consistency across all marketing channels.
7. Demand Generation: Develop and oversee lead generation strategies to acquire new customers. This includes offline and online marketing, event marketing, community marketing, seminars /webinars, trade shows, content marketing, email marketing, SEO, SEM, and social media campaigns. Strong collaboration with the BDR/SDR team is also required.
Requirements
With these responsibilities in mind, our Ideal Candidate should possess the following attributes:
Benefits