Partnerships Business Development Manager
BetterHelp, United States
Job Description
Who are we and why should you join us?
BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.
As a Partnerships Business Development Manager at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.
At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day with a supportive community behind you the whole way.
What are we looking for?
BetterHelp is looking for a Partnerships Business Development Manager to scale new user acquisition by sourcing, prospecting and launching net new marketing partnerships. Partnerships is one of BetterHelp’s largest marketing channels, driving thousands of new clients to Betterhelp each month. Some current partners include health and wellness media publishers, women’s lifestyle brands, newsletters, employee perks and rewards programs, mental health apps, and many more affiliates and brand partners.
In this role, you will be responsible for driving revenue growth by using your Sales and Bus Dev skills to source and establish net new marketing partnerships, which will bring new clients and revenue to BetterHelp. Ideally, you have proven success in sales, business development, and/or affiliate marketing. You are excited about prospecting new partners, closing deals, developing new relationships and scaling them to high-performing partnerships. You thrive in a fast-paced, performance role. If you are passionate about mental health and this sounds like you, we’d love to hear from you.
What will you do?
- Identify, source, and prospect new potential partners and affiliates, growing our partner portfolio.
- Explore new avenues for affiliate and partner growth within the D2C health and wellness industry and beyond.
- Establish, build and maintain relationships with affiliates and partners: including negotiations, optimizing and reporting on campaign performance, forming creative strategies and objectives, conflict resolution, managing budgets, and more.
- Continuously evaluate and test potential sources of high-quality traffic and improve scale partnership performance before handing off to our Partnerships Success Manager (approx 6 months after launching).
- Identify, evaluate and explore new partnerships, verticals, and different business models, and test new potential revenue streams - We love creative and smart experimentation!
- Collaborate with cross-functional teams:
- Marketing: incorporate learnings from other channels across our partner portfolio; A/B test new creatives and ad copy across partners and affiliates
- Legal and Compliance: to ensure the appropriate agreements are executed across new partners; facilitate redlines or terms negotiations if necessary
- Data: to analyze the performance of campaigns and gain additional campaign performance and user insights
- Product: to find product-related wins within the partner channel; to communicate new, valuable customer features to content partners for content refreshes
What will you NOT do?
- You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
- You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
- You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people allowed here!
- You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.
Requirements
- 2 Years of experience in similar position(s) with a track record of success in either: business development or D2C affiliate marketing (bonus points for health and wellness experience).
- Demonstrated track record of successfully prospecting, closing deals, and onboa