Marketing Coordinator
M/I Homes, United States
Job Description
Who we Are:
M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always treat the customer right, we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets.
Southwest Florida is M/I Homes’ newest division in Florida, covering Lee, Collier, Charlotte, and parts of Sarasota counties. This position offers great career growth opportunities in this new division as well as an excellent benefits package, including comprehensive medical/dental, company match 401(k) and much more!
We are currently expanding our division and looking for driven, passionate members to join our TEAM in Southwest Florida. Where you work matters. Position is located in Punta Gorda, Florida.
Requirements
Job Summary:
The Marketing Coordinator is an integral part of our Sales amp; Marketing team, leading the charge in managing the exciting marketing initiatives for our Division's new home communities.
Duties and Responsibilities:
- Manage divisional website administration and content audits amp; updates
- Coordinate Realtor functions and community events
- Assist the Sales Team in creating new marketing venues and ideas to drive traffic to their communities
- Help the Sales Team assess marketing needs and develop individual marketing plans
- Review and prioritize projects, providing direction to the divisional graphic artist for marketing collateral and monitoring project completion
- Conduct interviews with new and existing media and signage vendors, analyzing processes that align with Company objectives
- Obtain and analyze price quotes, reviewing and recommending courses of action
- Create effective media plans and negotiate media contracts
- Analyze marketing flowchart and job list
- Procure media, traffic artwork, and ensure the successful delivery of ads including tracking tearsheets and reports
- Analyze marketing budget and ensure accurate monthly marketing expenditures
- Analyze internet and sales center traffic
- Coordinate new model sales center set up with Corporate signage company
- Coordinate the launch of new community websites with internal teams
- Recommend, Organize and Implement marketing plans amp; ideas for events amp; New Community Grand Openings
- Coordinate activities and act as a liaison between V.P. of Sales amp; Marketing and vendors for furnishing and decorating model homes
- Verify all marketing invoices
- Assess and update all community signage and sales center collateral
- Coordinate and update all sales subscriptions, dues, and awards with Homebuilding Associations
- Coordinate with Ad Agency on special events such as Parade of Homes, Grand Openings, etc.
- Purchase promotional items and distribute them to the sales team for special events
- Assist with special projects as requested and perform additional duties as required
- Assist with the ordering of closing gifts
Requirements
A bachelor’s degree in Marketing or a related field is preferred.
Skills and Abilities:
- An innovative and resourceful mindset
- Proficient in organizing and managing time efficiently
- Demonstrated ability to handle multiple projects with great attention to detail
- Exceptional oral and written communication skills
- Swift decision-making, strong judgment, and excellent analytical abilities
Benefits
M/I Homes offers a comprehensive benefits package, including medical, dental and vision insurance, company paid life and disability insurance, optional supplemental life insurance, Health Savings Accounts and Flexible Spending Accounts, paid time off (PTO) and paid holidays, paid parental leave, traditional and Roth 401(k) options, a profit sharing plan, an employee stock purchase plan, an employee home purchase plan and more.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
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