Feild Marketing Manager - US - Simplilearn
Fullstack Academy, United States
Job Description
Position - Field Marketing Manager - US
Hybrid Role, Onroll with Simplilearn
About Us
Fullstack Academy is a top-ranked immersive school for technology training. Fullstack offers comprehensive remote training opportunities across the U.S. and prepares students with the in-demand skills they need to launch fulfilling tech careers. We are backed by major player in the Edtech industry i.e, Simplilearn.
Simplilearn enables professionals and enterprises to succeed in the fast-changing digital economy.
The company provides outcome-based online training across digital technologies and applications
such as Big Data, Machine Learning, AI, Cloud Computing, Cyber Security, Digital Marketing, and
other emerging technologies. Based in San Francisco, CA, and Bangalore, India, Simplilearn has
helped more than 01 million+ professionals and 1000 companies across 150 countries get trained,
acquire certifications, and reach their business and career goals. The company's high-engagement
curriculum blends self-paced online learning, instructor-led live virtual classrooms, hands-on
projects, student collaboration, and 24/7 global teaching assistants.
About the Role:-
Position Responsibilities:
Lead and execute multi-channel demand generation campaigns to educate the market, drive
brand awareness, generate sales-ready leads, and nurture our existing sales funnel, directly
increasing market demand and sales pipeline.
Track and report marketing key performance indicators and identify, recommend, and
execute improvements for accelerating lead generation and brand awareness.
Collect, monitor, and analyze the performance of campaigns (email, social, paid media,
events, etc.) to optimize performance and re-allocate spend as needed.
Stay up-to-date on industry trends, publications, product messaging and positioning, and key
business needs, and adjust content and strategy accordingly.
Work cross-functionally across the organization to oversee the timely execution of demand
generation plans.
Plan, execute, and oversee a diverse range of demand generation events both onsite and
virtual, from concept to post-event evaluation.
Coordinate with internal teams and external partners to ensure seamless event execution,
including marketing, design, sales, and technical teams.
Manage project-related budgets.
Required Experience and Qualifications:
3+ years of marketing experience in EdTech or Technology.
Bachelor’s degree or related work experience a must, master’s degree a plus.
Analytical, with the ability to capture and derive insights from key data points for optimized
marketing channel performance.
Excellent written and verbal communication skills.
Strong quantitative business process and project management skills, and ability to manage
multiple projects and tasks simultaneously with proficiency in project management tools.
Self-starter with the proven ability to drive for results individually or as a team.