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Senior Strategic Events Manager, Americas
Alation, Inc., United States
Experience
1 Year
Salary
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Feb 22, 2024
Last Date
Mar 16, 2024
Location(s)
Job Description
Due to its remote and hybrid culture, Alation conducts all of its interviewing and onboarding virtually.Big Data isn’t a problem. It’s an opportunity.
At Alation, we help people find, understand, and trust data. So they not only excel in their work they drive value for their enterprise, team, and role. In the words of one customer, Alation makes me look like a rockstar.
We help companies like Pfizer and Salesforce empower their people with the best data every day. As a platform for innovation, Alation helps customers create game-changing solutions (like a program for early-stage disease detection with Pfizer) and connect people to great data in less time (like Salesforce, whose analysts can now find data 35% faster). And we’re just getting started.
With more than $340M in funding - valued at over $1.7 billion and 450+ customers with household names - Alation is poised to capitalize on data as an opportunity. Headquartered in Silicon Valley, Alation was named to Inc. Magazine’s Best Workplaces list for the fourth time. Do you want to join a team that welcomes new ideas, supports your growth, and recognizes your unique value?
Join us!
Alation is seeking a strategic and data-driven events marketer. This individual will own the overall strategy, execution, and management of our largest event sponsorship investments, and our large-scale hosted event programs and create a central repository for repeatable, national regional marketing roadshows. The scope of the role includes strategy, planning, budget, execution, partner sponsorships, content/themes, supplier/vendor management, and post-event review/reporting.
This role is for you if you are someone who not only has an unmatched passion for events marketing, but also understands how events contribute to the goals of connecting people, raising brand awareness, engaging with customers and prospective customers, and most importantly, generating/influencing pipeline.
This position reports to the Director, Regional Marketing (Americas). Although the role is fully remote the desired location of this individual will be in the Bay Area.What you'll do:- First and foremost, you’re up for the challenge of executing best-in-class events to drive millions in pipeline, accounting for roughly 20% of marketing targets.
- Driving overall event strategy for both major industry events and company-hosted events, including assessing how events should fall into the overall marketing mix.
- Maintain events calendar and manage the budget for all hosted and national third-party events to closely align with the company’s quarterly and annual themes and objectives.
- Build and maintain relationships with key internal and external stakeholders, ensuring their needs and expectations are met.
- Facilitate pre-event planning and prep meetings with various stakeholders from marketing, sales, and product.
- Coordinate with leadership to complete comprehensive event plans and project deliverables; A clear understanding and articulation of each event, its unique market position, and target audiences is key.
- Clearly articulate event goals and obsess over post-event review for continuous learning.
- Coordinate event logistics and onsite event support; where necessary, provide virtual event support for onsite team/staff.
- Collaborate with the brand design team to create best-in-class event booth designs that draw crowds and align with the company’s brand strategy.
- Collaborate closely with the regional marketing team to support strategic partner and industry-specific events including ancillary events, executive meetings, onsite execution, and sales enablement.
- Identify and coordinate with potential speakers (e.g., internal, customers, thought leaders) for event panel and speaking session opportunities; the ability to storytell and assist with content creation is a must.
- Work with marketing operations to create and regularly review reports and have a deep understanding of marketing funnel success metrics (e.g., MQLs, SQLs, SALs, pipeline, closed revenue) for all events; You will have plenty of support for reporting, but a high level of fluency with numbers and reporting is critical to success.
- Facilitate gathering feedback from cross-functional partners and evaluate all event outcomes to provide post-event ROI analysis.
- For Alation-owned events, research, and secure venues, negotiate contracts, and compare costs to make quick yet calculated decisions.
- Align with the regional marketing team to co-create a comprehensive sales enablement playbook for each event to drive su
Job Specification
Alation, Inc.
Information Technology and Services - Tegucigalpa, Honduras