Email Marketing Automation (Pardot) Specialist
NMI, United States
Job Description
NMI is seeking an email marketing specialist, and Pardot Specialist, to join our team. In this role, you will lead the execution and optimization of Pardot across the marketing team. In addition, you will act as a subject matter expert, advising team members in Pardot best practices and helping to build a vision for the usage of Pardot. If you are enthusiastic and passionate about marketing automation, we would love to discuss this role with you further.
Responsibilities
- Administrator for the Pardot email marketing automation platform
- Support the marketing team with planning and executing campaign elements - email, landing page, and distribution lists.
- Building email nurturing, demand generation and ABM multi-programs
- Deliver marketing assets including email templates, forms, and landing pages
- Provide feedback and input on best-practices to improve overall positioning, messaging, storytelling, and strategic plans.
- Analyze campaign results in detail, draw insights and recommend data-based adjustments.
- Establish and exceed campaign performance metrics such as open, click-through, and conversion rates.
- Promote demand generation campaigns, branded content, webinars, events to customers and key target personas
- Grow database organically with the intent of converting prospects into MQLs for SDRs.
Requirements
- 5+ years of hands-on experience with Pardot and Salesforce
- Experience the Pardot email automation platform
- Experience creating emails, landing pages, complex workflows in engagement studio, and lead scoring
- Experience in B2B marketing (agency or client side)
- Working knowledge of HTML, CSS, JS
- Pardot Specialist or Pardot Consultant certification
- Experience with Google Analytics, Tag Manager
- Creating and using iFrame embeds, form handlers, and JavaScript
- Bachelor's Degree required, or equivalent work experience.
Skills and Experience
- Strong communication and presentation skills
- Naturally reaches out to others to communicate needs, and can work cross-functionally
- Able to plan and complete tasks in a dynamic environment
- Highly organized and process oriented; able to deliver and follow through on deadlines
- Ability to learn new technologies, products, and systems quickly.
- Knowledge and previous use Account-Based Marketing technology stacks
- Can drive results, and will possess, a strong understanding of best practices across email marketing channels and technologies, and a keen eye for design.
Benefits
We Offer:
- Annual salary of $65,000-85,000
- A remote first culture!
- Flex PTO
- Health, Dental and Vision Insurance
- 13 Paid Holidays
- Company volunteer days
Do you feel like you have a slightly out of the ordinary career path or history? We are open to all walks of life and very willing to hear your story. Please don’t feel like this should be a barrier to securing a great career at NMI! We appreciate success can come in all shapes and sizes. Fill in the ‘Additional Info’ box on our application to tell us more about your path.
NMI enables our partners with choice, and challenge the one-size-fits-all approach to payment. You’ve probably used NMI in the last 24 hours without even realizing it. We’re the platform that powers success for innovative tech created by SMBs, entrepreneurs and fintech startups. We’re creative problem solvers who help visionaries smash through boundaries and think beyond what’s possible so they can think about what’s next. But we’re not just built for the tech savvy. We democratize the latest payments technology so that everyone can realize the benefits of easy payments across the full spectrum of commerce. We’re all about enabling more payments in more ways and more places.
We believe that having a diverse group of employees strengthens both our work and our workplace. We’re focused on making NMI more diverse and welcoming with initiatives like having a dedicated Diversity, Equity amp; Inclusion action group, diversity goals for hiring, anonymized resume screening, affinity groups such as our Women's network and LGBTQ+ Network, open forums for discussions on diversity and social justice, and measuring inclusion and belonging as part of our regular employee engagement surveys.
Equal Opportunity
NMI is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, sexual orientation or sexual identity, genetic information, citizen status (except those that do not have the legal right to be employed in the United States), disability, military