Marketing Campaign Manager
Opus 2, United States

The Marketing Campaign Manager is responsible for planning, managing, and executing integrated marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, product and customer success teams to drive revenue and achieve our goals.

• Grow new lead and SQO (sales qualified opportunity) volume through the execution of an integrated marketing plan for the North America software business.
• Organize and lead execution of an outbound marketing plan that drives performance and meets goals, employing a variety of marketing strategies and vehicles.
• Lead ABM execution to ensure coverage across target accounts, aligning with sales.
• Collaborate with content and design to develop engaging content relevant to the target audience.
• Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, webinars, social, conferences, digital ads, content and other activities.
• Develop and manage lead nurture email paths to push top of funnel leads through the buyer’s journey.
• Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion.
• Represent Opus 2 with industry agencies, associations and special interest groups.
• Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

Requirements

• Experience leading customer acquisition programs.
• Expert at developing and executing marketing plans and campaigns.
• Proven track record of achieving ROI through optimization of large-scale marketing campaigns.
• Is a strong, decisive project manager able to multitask and prioritize concurrent projects.
• Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed
• Holds a bachelor’s degree in marketing, business or a related field or has equivalent work experience.

Benefits

Opus 2 is a global leader in the LegalTech space, creating solutions to drive digital transformation in the legal industry. We are the trusted partner of the world’s leading legal teams, with the world’s largest law firms are using Opus 2.

Our achievements are underpinned by our unique culture and our people are our biggest asset. Working at Opus 2, you’ll receive:

• 401k contribution.
• 21 days annual holidays, flexible working, and length of service holiday entitlement.
• Loyalty Share Scheme.
• Healthcare insurance, Dental plan amp; Vision insurance.
• Life, short-term and long-term disability Insurance.
• Calm and Mindfulness sessions.
• A day of leave to volunteer for charity work or dependent cover.

Job Rewards and Benefits