Senior Digital Marketing Manager
VisitorsCoverage Inc., United States
Job Description
Come join VisitorsCoverage, one of Silicon Valley's most successful InsurTech companies, certified as a Great Place to Work!
We are looking for a Senior Digital Marketing Manager to join our Marketing team. This role is central to our business and you should be a Digital Marketing Expert who has an excellent understanding of Marketing strategies and Marketing campaigns, as well as processes and people management. We are looking for someone to own and help us manage our ongoing Content, Design, and Paid Media initiatives by implementing effective strategies for continued growth. You will work across different teams including Product, Customer Support, Sales, Marketing vendors and others.
This position reports to the Marketing Director and works closely with the CEO.
What We Do:
VisitorsCoverage is an Insurtech company, located in the heart of Silicon Valley, revolutionizing the way travelers search, compare, purchase, and manage their travel insurance. Imagine a place where buying travel insurance is as easy as ordering an item from your favorite online retailer. You know exactly what the benefits are and what each word on the coverage document means, and you are able to zip through the checkout process. We are obsessed with simplifying Travel Insurance! We wake up everyday thinking of new ways to meet the same expectations that users have from their online retailers and delivery or streaming services. We are a team of people who counter the thought that insurance is boring and love the challenge of delighting our users at every step of their decision-making process.
If this sounds like the perfect role and workplace for you, we encourage you to apply for this position! VisitorsCoverage is on a mission to hire only the best, and we are committed to providing exceptional employee experiences with meaningful work and true work/life balance.
This is a hybrid position. Candidate must be able to commute to the Santa Clara office 3 days per week.
Candidates with authorization to work in the US preferred. No new H1B visas will be processed but a H1B transfer may be considered for the right candidate.
Requirements
Required Skills:
- Excellent communication and organizational skills
- Strong understanding of Marketing Analytics and KPIs
- Goal Setting Mentality
- Excellent People Management skills
- Strategic Thinking
- Data driven approach
- Experience in Google Analytics (GA-4), Google Console, SER rush and similar tools.
- Strong understanding of Data Analysis
- Strong knowledge of SEO and SEM principles and practices
- CRM Experience
- Leadership and Team Management
- Tech Savvy
Key Responsibilities:
- Develop/Analyze Marketing Campaigns to align with company goals and KPIs, scrutinizing all aspects to achieve highest levels of efficiency
- Work with team members to ensure a fully integrated approach to campaign and content development
- Create a digital marketing roadmap to drive website traffic and conversions
- Collaborate/Brainstorm amongst the marketing team and other departments on new marketing initiatives
- Assign tasks and monitor the execution of those tasks to assure success
- Manage the Digital Marketing strategy and identify KPI and ROI goals that align with the overall company goals
- Forecast sales performance across the marketing team to assure that we are always executing on the correct tasks and projects
- Manage vendor/freelance resources for projects as needed.
- Manage online and offline marketing campaigns and relationships.
- Prepare reports and presentations, interpret information, and make recommendations to Director of Marketing
- Oversee marketing data, analytics, and emerging trends to strategize ways to increase market share.
Qualifications:
- Minimum Bachelor’s degree in Marketing, Communications, Business , Advertising, or related field
- 7 to 10 years Digital Marketing Management experience in e-commerce or a similar online business, and 3 years as a people manager
- Expert level understanding of all aspects of Digital and Online Marketing including: Content Marketing, Social Media Marketing, SEO, Influencer Marketing, Online Paid Media, etc.
- Excellent interpersonal skills to manage effectively within a remote, multi-functional team. This position will be managing a Digital Marketing team consisting of: Content Writers, Graphic Designers, Social Media Specialist and related service provider and vendors.
- Full ownership of existing and new content
- Proactive approach to optimizing existing content and identifying opportunities for new