Head of Marketing
Brightwild, United States
Job Description
We are seeking a highly skilled Head of Marketing to join our dynamic team. In this role, you will be responsible for developing and executing paid media strategies [accross Google, Meta, LinkedIn and YouTube] and email marketing campaigns across multiple platforms. The ideal candidate will have a strong understanding of best practices, buying and optimization, as well as experience developing email marketing funnels.
About Brightwild
Brightwild is a travel platform connecting people in real life through personalized experiences and standout stays. See more at brightwild.com.
At Brightwild, the most important piece of the recruitment process is culture. We look to hire net-culture and net-energy contributors. We trust our team and empower individuals to be themselves in a fun environment, and we are excited to have the opportunity to grow our team once again!
Responsibilities
- Develop and execute email marketing campaigns, including content creation, list segmentation, and A/B testing.
- Develop, execute and manage paid media campaigns across various platforms, such as Google Ads, Meta, YouTube and LinkedIn, to drive traffic, leads, and conversions.
- Monitor and analyze campaign performance, and make data-driven decisions to optimize and improve results.
- Collaborate with the creative team to develop and execute content for campaigns.
- Craft and execute Brightwild’s market positioning and brand awareness strategy.
- Other duties as assigned.
Requirements
- Bachelor’s degree in marketing, communications, or a related field preferred.
- Minimum of 5 years of experience in email marketing and paid media management.
- Strong understanding of email marketing best practices and experience with email marketing platforms such as Mailchimp, Klayvio, or Constant Contact.
- Proven experience in paid media buying and optimization, with a track record of driving successful campaigns on platforms such as Google Ads and Meta.
- Excellent analytical skills and the ability to make data-driven decisions.
- Strong project management skills and the ability to manage multiple projects simultaneously.
Benefits
- Full benefits package including health, dental, vision, and short- amp; long-term disability coverage.
- Flexible Paid Time Off Policy.
- 401(k) Plan with discretionary match.