Director of Product Marketing (Redwood City)
Anomali, United States

Company Description:Anomali, a world-renowned platform leader in Security Operations, supercharges SecOps by fusing Lightspeed Security Analytics, Industry-Leading Cyberthreat Intelligence (CTI), AI-based automated threat hunting, alert orchestration, automated threat detection and incident response (TDIR) blocking, community intelligence sharing, exposure management, and dark web protection. Transforming CISOs into superheroes and analysts into SOC terminators. Anomali's Platform offers: Match Next-Gen SIEM, Lens AI Threat Hunter, ThreatStream TIP, Anomali Integrator, Anomali ISAC, Anomali Attack Surface Management, and Anomali Digital Risk Protection, infused with Anomali AI. Anomali bridges the gap between point solutions (EDR, NDR, SSE, RMM, CAASM, etc.) and replaces legacy SIEMs at 50% the cost, giving analysts easy-to-use tools that enable lightspeed detection amp; response. Anomali addresses the global shortage in cyber talent by empowering analysts to contain, eradicate, and block threats in seconds without complex SIEM queries, manual blocks, or long investigations.Anomali delivers as a proprietary platform and disruptor to the security analytics world. Anomali can search billions of logs in seconds, correlating tens of millions of IoCs and IoAs across years of telemetry and logs often deleted or moved to cold storage. At every point across the cyber kill chain, Anomali supercharges the SOC to detect, contain, and eradicate threats before organizational impact.Job Description:The Senior Demand Generation Manager, Campaigns is responsible for planning, executing, and optimizing multi-channel marketing campaigns to generate demand, attract new customers, and nurture existing leads throughout the customer journey. This role is crucial for driving revenue growth and brand awareness.Responsibilities:o Develop messaging amp; positioning informed by product capabilities, customer value, and differentiation targeting identified ideal customers.o Product launch lead the efforts, working in conjunction with product management, to launch new products and releases and manage the cross-functional implementation of the plan.o Content generation Create and plan product marketing collateral including videos, blogs, datasheets, white papers, presentations, web, etc.o Sales enablement build compelling sales enablement material required to communicate the core value proposition.o Market intelligence be the expert on who is buying, how they buy, and their buying criteria; be the expert on competition and how to successfully position for the win.o Partner to drive awareness and demand generation campaign strategies that provide marketing teams with the plan required to execute marketing activities.o Present at industry events, contributing articles, and other product-related outbound marketing activities.o Website, Blog drive updates for the website and develop blog topics and calendar.o Demos drive updates for the website and develop blog topics and calendar.QualificationsRequired Skills/Experience:
o 7+ years of enterprise software product marketing experience.o Expertise in developing strongly differentiated product positioning and messaging.o Experience with cloud-delivered enterprise security products such as SIEM, SOAR, and/or Threat Intelligence.o Understanding on machine learning and AI concepts as it applies to security.o Strong written and oral communication skills are mandatory.o Technical acumen and experience with enterprise security products are highly valuable.o Excellent people skills to interact with staff, colleagues and cross-functional teams, and third parties.o Comfortable with a fast-paced environmento Demonstrates creative energy in message delivery.o Self-motivated, driven, and passionate about winning.o Team orientedo This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in