Creative Director (Digital Marketing)
Jump 450 Media, United States

100% Remote Position

Base Salary: $100K
Additional Commissions: 20-80% of Base Salary

Responsible for collaborating with our creative and media buying teams to develop creative campaigns for paid advertising initiatives on networks like Facebook, Twitter, Snapchat, Pinterest, Google, YouTube, Bing, Outbrain, Taboola and more. You will be responsible to working directly with client’s on marketing strategies and objectives by working with our creative production team to produce finalized ad copy, video and images. You will be responsible for establishing and maintaining the reputation of the company as a creative leader.

Responsibilities include:

• Idea Generation - We need someone with strong creative thought leadership to generate ideas and leverage clients' existing repository of creative assets, knowledge of product categories and familiarity of the a client's brand
• Execution - Ability to retool, reformat and splice visual creative assets, that are up to client standards
• Develop, utilize, and maintain well-defined processes to measure and report on creative ads on Facebook, Google, YouTube, Instagram, Search ads, Display and more
• Provide guidelines for the look and feel of all creative including copy, images and videos
• Have an understanding of cutting edge creative concepts that are driving action on social platforms; i.e. user generated content, testimonials, kinetic text, split screens)
• Maintain brand messaging and enforce brand guidelines, while providing strategic focus for how to utilize those assets to drive business objectives
• Persuasively and clearly present design concepts against strategies outlined to Creative Leadership and Marketing
• Proactively identifies and recommends new approaches to improve our creative using design and industry trends, best practices
• Provides direction at photo shoots, including pre-shoot activity such as model and location selection, as well as styling, as needed.
• Participates as a member of the team, taking on the conception and tactical design of projects from start to finish including iterations to creative during the flight of the campaign based on learnings

Job Descriptions:

• Understand client expectations and internal timelines around creative deliverables.
• Conceptualize, design, and execute creative content for various advertising networks that include social, display, video, native, shopping and search channels.
• Work alongside a production team to create copy/video/image content for various digital ad formats.
• Create client-facing presentations actioning internal amp; client feedback.
• Collaborate with Jump's leadership to pitch prospective new clients for the firm.
• Spearhead development of content creation processes, internally between creative and production.
• Create and oversee the development of all creative, delivering a high level of excellence.
• Remain constantly aware of new creative developments within the industry to better service the client and maintain current and new business.
• Work with our media buying team in developing overall marketing strategies.
• Participation in market research, presenting creative concept development, and strategic direction.
• Oversee the creative process from inception to final product and ensures quality of content and style to meet clients marketing objectives and the proposed media buying strategies
• Foster progressive thinking and the pushing of boundaries
• Stimulate professional development and inspiration within the team and direct reports
• Be able to succeed in a deadline-oriented, fast-paced environment
• Manage your creative team and work with other teams to plan, execute and report
• Brainstorm and collaborate on concept development, copywriting tasks, messaging and marketing materials, as well as presentations and client communications

Requirements

• Bachelor's degree in Marketing or related major required.
• 5+ years of performance marketing experience in digital marketing is required.
• 5+ years of direct response copywriting experience is required.
• Experience with pitching high level, sophisticated clients and leading a creative team.
• Experience in post production.
• Experience with interviewing and sourcing creative production resources.
• Highly knowledgeable with Google and Facebook platforms, keyword research, Google Analytics, amp; ad creative testing.
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables.
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture.
• Ability to work in a fast-paced environment while managing time effectively.

Job Rewards and Benefits