eCommerce Art Director
CoCreativ, United States
Job Description
The eCommerce Art Director is responsible for the creative direction and execution for one of Industrial Color’s largest ecom production clients. In this role, the Art Director will handle all aspects of the ecom creative process, and ensure that the output of work on this account is continually meeting the client’s expectations, creative guidelines and quality. The ideal candidate will have experience in on set art direction, and a knowledge of styling, photography and creative principles for both still imagery and video.
PRIMARY RESPONSIBILITIES
- Serve as on set ecom Art Director for a dedicated on model ecom client, shooting daily.
- Be able to provide clear feedback and direction to on set teams and ensure that on set team members adhere to creative direction + specific guidelines, while meeting required productivity.
- Act as liaison between client and IC team to ensure we are meeting creative guidelines set forth by the client.
- Ensure that all images are consistent and within the right quality standards.
- Create documentation to help facilitate and implement all creative guidelines (style guides, retouching guides, etc) and update all documents on a frequent basis to keep up with new trends, incoming merchandise, seasonal changes, and direction from the client.
- Ensure all images are cropped according to ecom guidelines.
- Oversee casting needs for the various sub brands of this account, and continually refresh the pool of talent available for our shoots.
- Establish and cultivate a network of support staff for roles such as hair stylists, make up artists, stylists and photographers.
- Act as point person for freelancers and to make sure that all on set team members are executing against the same creative vision.
- Keep up with ecom trends and continually brainstorm ways to elevate creative and the overall creative process.
- Lead in the testing of new creative initiatives and approaches that can help enhance the output of images and overall productivity of the account.
- Work closely with Production + Merchandise Manager to schedule shoots for the week based on creative needs, casting availability, sample priorities, etc.
Requirements
- 3-5 years of experience as an on set Art Director, with experience in ecommerce production (Both on model photography and tabletop/pinup photography).
- Ability to create and execute against a brand’s vision and lead an on set team / crew.
- A strong understanding of retail, fashion and design.
- Excellent oral, presentation and written communication skills.
- Ability to multitask and work within tight deadlines in a fast paced environment.
- Possess an inspiring work ethic with the ability to drive themselves to an extreme level of quality, detail and performance.
- A team player with strong collaborative skills with the ability to work with a diverse group/people.
- Enthusiastic, positive energy and able to work well under pressure.
- Ability to adapt to an ever-changing environment.
Benefits
The anticipated salary range for this role is $75,000 - $85,000 annually. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.
We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, commuter benefits, and employee discounts. Our teams are working a hybrid schedule with 3 days onsite in our beautiful Tribeca headquarters.
Industrial Color is a division of CoCreativ, a family of integrated creative production companies. Industrial Color partners with top brands, agencies, and creative professionals providing a full range of essential production services. For over 30 years, we've led the industry through a culture of innovation, bringing state-of-the-art digital production and post-production solutions to our clients.
Our headquarters is based in Tribeca, NY, with offices in Los Angeles and studios in Brooklyn and Los Angeles. Our clients include: L'Oreal, Publicis, Procter amp; Gamble, Tommy Hilfiger, Absolut Vodka, Nike, Estee Lauder, Amazon...