Sr. Product Marketing Manager
Bevi, United States
Job Description
COMPANY
Bevi is on a mission to disrupt the beverage supply chain and replace single-use water bottles with smart water machines. Thousands of companies use Bevi to sustainably provide their employees with pure, sparkling, and flavored water at work. As the market leader in IoT- enabled beverage machines, we’ve raised over $160M in venture capital and we have grown tremendously each year since launch. In addition to maintaining high growth with our current product line, Bevi is heavily investing in new product development.
ROLE
Bevi created the Smart Water Cooler category, has the best product in the market, and is innovating at a rapid pace. Having the best product isn’t enough though. In an increasingly crowded category, Bevi also needs to be strategic in how we market to different verticals, different buyer personas, via direct and indirect sales, and how we launch new products and features. The Senior Product Marketing Manager will be integral in enabling growth with content and competitive insights for enterprise customers, SMBs, and channel partners.
If you have an obsession with understanding customers, a deep curiosity about the sales process, plus strong writing skills and project management skills, read on.
Reporting to the VP of Marketing and partnering closely with the leaders of Sales and Product, this individual contributor role will make a large impact on the Bevi business as we accelerate growth. This role will gain a deep understanding of Bevi’s products, sales processes, and current/target customers, and competitors, and apply these insights to our sales and marketing efforts. The role will split time between enabling direct sales and channel sales, creating compelling collateral and continuously improving our library of content to help Bevi and our channel partners win in the market.
LOCATION: Boston, in office 3+ days per week
RESPONSIBILITIES
- Gain a deep understanding of the sales process for direct and channel sales, across different customer segments
- Create and maintain a complete library of sales support collateral (one-sheets, decks, etc.) for both our direct sales team and our channel partners
- Interview Bevi customers and channel partners to collect market feedback and create high-impact case studies to feature on the website and to use in the sales process
- Manage internal and external communications around all product and feature launches
- Conduct competitive research to ensure Bevi is always aware of the most recent market activity
- Educate the entire company on the market and on our customers, with a specific focus on enabling the marketing and sales teams
- Develop and maintain the personas of the key buyers and influencers that Bevi sells to in each segment, and ensure our marketing materials consistently use the right messaging for each persona
- Ensure consistency in product representation (specs, imagery, etc.) and maintain an extremely high bar for quality across all marketing collateral, including the Bevi website
- Maintain a detailed understanding of Bevi’s hardware, software, and beverage products
Requirements
- 5-7 years in a Product Marketing role. Experience working in an environment with both direct and channel/partner sales is a plus
- Strong writing skills and ability to independently create sales collateral, with a knack for short-form content
- Obsession with understanding customers, and experience interviewing customers to derive insights
- A track record of successful collaboration with B2B sales teams
- Comfort being the sole owner of the Product Marketing function in a rapidly-growing business. You will constantly be driving both strategy and execution
- Strong project management skills and organization with the ability to drive cross-functional programs and sales initiatives to success
- Outstanding interpersonal skills
- Extreme attention to detail
- Extreme efficiency, throughput and bias to action
Benefits
- Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
- 401(k) with company match, and environmentally responsible investment options
- Flexible PTO plus 9 company holidays, and additional paid days for sick leave, etc (including sustainability or social justice volunteer events)
- Generous fully paid parental leave for both birth parents and non-birth parents
- Fully employer paid disability and life insurances
- Wellness and fitness reimbursements
- Monthly stipends for cell phone use and commuting costs
- Onsite snacks and (of course) unlimited Bevi ... plus composting and terracycling, too
- Happy hours, pancake breakfasts, Hero awards - and more