Marketing Manager: Social Media Multimedia
Apple Roofing, United States
Job Description
Apple Roofing is a leading roofing company dedicated to providing top-notch roof repair and replacement services. With a commitment to excellence and customer satisfaction, we strive to uphold the highest standards in the roofing industry. We are seeking a dynamic and creative Marketing Manager to join our team and play a crucial role in enhancing our brand visibility, promoting our services and driving organic engagement with potential customers.
Core Responsibilities:
1. Social Media Management:
- Create and curate engaging content for roof repair and replacement on various social media platforms (Facebook, Google Business Profiles, Instagram, LinkedIn, etc.).
- Implement the marketing department’s social media strategies to increase brand awareness, engagement, and lead generation.
- Monitor and respond to customer reviews, inquiries and comments on all social media channels.
2. Corporate Branding and Compliance:
- Oversee corporate branding initiatives, including designing and ensuring compliance with Truck Wraps, branch signage, trade show materials, etc.
- Maintain a consistent and professional brand image across all marketing materials and touchpoints.
3. Graphic Design:
- Design and develop sales promotion materials such as brochures, business cards, door hangers, etc.
- Collaborate with the sales team to create effective and compelling promotional content.
- Create social media graphic content (images, videos, etc.)
4. Videography amp; Photography Content Management:
- Capture, edit, and produce high-quality photo and video content showcasing roof repair and replacement services.
- Post-produce videos and optimize for social media platforms.
5. Apple Corporate Apparel and Vendor Management:
- Manage corporate apparel, including polo shirts, t-shirts, etc.
- Coordinate with vendors for fulfillment and quality control.
6. Social Media Review Management:
- Monitor and manage online reviews across various platforms.
- Encourage and facilitate positive customer reviews and address any negative feedback promptly.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in social media management and content creation.
- Strong graphic design skills with proficiency in relevant design tools.
- Experience in video content creation and post-production.
- Knowledge of branding principles and corporate identity.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
Proficient in:
- Adobe Creative Cloud Applications (Photoshop, Illustrator, InDesign, Premiere Pro, Acrobat)
- Microsoft Applications (Outlook, Excel, PowerPoint, Teams, Connections, Yammer, etc.
Desired experience in:
- CallRail
- Google Analytics, Google Tag Manager, etc.
This position requires that you are located within one of our service area states. We have offices located in:
Austin, TX
Dallas, TX
Denver, CO
Des Moines, IA
Fort Myers, FL
Kansas City, MO
Kearney, NE
Lincoln, NE
Naperville, IL
Omaha, NE
Pensacola, FL
Phoenix, AZ
Plymouth, MN
Punta Gorda, FL
Rochester, MN
Sioux Falls, SD
Springfield, MO
St. Louis, MO
Benefits
- Health, vision, and dental benefits
- 401k plan with company matching
- Remote/hybrid/in-office - to be discussed during interview