Social Media Manager
Seasoned Recruitment, United States

Overview:

With a strong focus on innovation and customer satisfaction, our client is seeking a dynamic and experienced Social Media Manager to enhance their online presence, engage our audience, and drive brand growth through strategic social media campaigns. The Social Media Manager will play a crucial role in managing and overseeing all aspects of our client's social media presence. From leading a team of Social Media Specialists to developing and implementing comprehensive social media strategies, this role requires a combination of creativity, strategic thinking, and strong leadership skills. The ideal candidate will have a proven track record in social media management, and a deep understanding of various social platforms

Key Responsibilities:

• Team Leadership: Oversee and provide guidance, support, and training to a team of Social Media Specialists.
• Campaign Management: Ensure effective planning, execution, and optimization of social advertising campaigns across multiple platforms to achieve maximum performance and results.
• Performance Monitoring: Regularly review and assess the effectiveness of campaigns, compiling comprehensive reports with in-depth analysis and strategic recommendations for future initiatives.
• Stakeholder Liaison: Act as a point of contact between management and content creators, facilitating clear communication and alignment with organizational goals.
• Strategic Planning: Collaborate with management to develop and implement social media strategies that enhance online presence, brand awareness, and sales.
• Content Management: Curate and create engaging content, including photos and videos, to actively engage our audience and drive meaningful interactions.
• Analytics Interpretation: Analyze site analytics, research target demographics, and define key performance indicators to measure success and guide decision-making.
• Industry Trends: Stay updated with emerging social media tools, platforms, and trends, exploring opportunities to incorporate them into business strategies and marketing campaigns.
• Cross-functional collaboration: Work closely with Marketing, Sales, and Product Development teams to coordinate projects and enhance the overall content marketing strategy.
• Brand Representation: Ensure consistency and authenticity in representing the brand across all social media channels, maintaining brand voice and identity.
• Issue Resolution: Address and resolve consumer issues, providing prompt and satisfactory customer service, and escalating complex issues to the relevant departments when necessary.
• Additional Duties: Carry out other assigned tasks as needed, contributing to the overall success and growth of our client.

Requirements

Requirements:

• Bachelor's degree in Social Media Marketing, Marketing, Graphic Design, Communications, or a related field with equivalent work experience.
• 5+ years of experience in social media management, with a strong understanding of all social media platforms and scheduling tools.
• Supervisory skills preferred, with the ability to lead and inspire a team of social media professionals.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and design.
• Strong attention to detail, self-driven with excellent planning and time-management skills.
• Understanding of organic and paid social media strategies, with the ability to implement and maintain them effectively.
• Basic photography skills.
• Submission of a basic portfolio showcasing social media and/or graphic design layouts is requested with the application.

Benefits

• Medical
• Dental
• Vision
• 401(K) - 4% match

• PTO
• Paid Holidays
• Life Insurance
• Short/Long Term Disability

• HSA Company Match
• Education Assistance
• Employee Assistance Program
• Product Discounts

Job Rewards and Benefits