Dealer Marketing Manager
INEOS Automotive, United States
Job Description
INEOS Automotive Grenadier Built On Purpose
Story so far
Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we’ve hit some huge milestones along the way. Despite some global challenges, we brought our first vehicle, the INEOS Grenadier, from a vision to prototype and to market in just five years. And now, as the first customer deliveries of our INEOS Grenadier have begun, we look to the future with our first all-electric vehicle.
People and Culture
With around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary. We welcome people who mirror our values: Spirit of ownership, who take responsibility and make things happen. Delivering quality work, with ambition to deliver outstanding results and who have a community mindset, believing together everyone achieves more. Creativity and initiative are encouraged to support your career development.
We’re doing things differently.
If this sounds like you, let’s talk.
Dealer Marketing Manager
This role is responsible for US, Canada, and Mexico (USMCA) marketing performance and target achievement of the Dealer Network. Ensuring our Dealer partners have everything they require to deliver corporate marketing, customer satisfaction and ongoing customer advocacy. The role is to act as a single point of contact for all Dealer Network marketing personnel to gain access to and receive deliverables from the central marketing function. The role also has the responsibility to ensure that all de-centralized retailer marketing activity is compliant to central brand communications standards and strategies.
Responsibilities include (but are not limited to):
- Coordinate with central and deliver Dealer demand generation campaigns to ensure that we deliver desired market sales volumes
- Learn and navigate the global web tool to ensure that all Dealers have access to local tailored and globally compliant marketing materials to allow them to successfully market the Grenadier
- Act as key interface between the USMCA network development team and central retailer marketing team to ensure all Dealers have a clear understanding of the Grenadier brand, communications, and customer experience expectations, and understand where resource can be obtained
- Work with the market Dealers to design, set, deliver, and monitor Dealer marketing standards to ensure that Dealer marketing standards are monitored and policed where appropriate
- Provide crucial USMCA and central management information on Dealer performance
- Develop and implement Dealer marketing training which may occur digitally or in person
- Coordinate and manage Dealer conferences and/or summits according to corporate strategy
- Provide consultation and support for local dealer events and sponsorships
What we are looking for:
- Undergraduate degree in business, marketing, communications or qualified by experience
- Experience in Marketing, in Automotive industry essential
- Global remit advantageous
- Previous experience of B2B management is essential
- Project Management experience and working towards tight and flexible, changing deadlines essential
- Cultural understanding and experience of working with multiple markets/regions of a global organization is essential
- Experience co-ordinating multiple projects simultaneously and managing multiple stakeholders at one time for successful delivery essential
- Attention to detail orientated is a key attribute
- Individual should understand designing and delivering marketing strategy to hit specific business goals
- Experience in tracking and reporting outcomes to evaluate and optimise multiple goals against core KPIs.
If the role sounds of interest and you want to learn more please apply. Please include a covering letter that supports your application along with any other supporting information.
If your application is successful one of the team will be in touch to arrange an initial conversation!