Director of Demand Generation
Euronet Worldwide, Inc., United States
Job Description
Euronet is seeking an experienced and strategic Demand Generation leader to drive end-to-end demand generation campaign strategy and execution. The ideal candidate will be a strategic thinker with a strong background in B2B demand generation, particularly within the financial services sector. The role requires a proven track record in conducting in-depth buyer research, developing compelling value propositions, crafting engaging copy across all marketing channels, creating and optimizing multi-channel campaigns, and optimizing marketing campaigns for maximum impact and ROI.
Key Responsibilities:
- Lead the development and execution of a global Demand Generation strategy, aligning product, marketing, and sales efforts to create and nurture leads throughout the customer journey.
- Actively participate in targeted marketing campaigns, content marketing, SEO/SEM, social media, and other digital marketing initiatives to drive new qualified sales opportunities.
- Oversee the development of persona-specific offers mapped across the customer journey and our funnel to engage target audiences with the right content through the right channel that generates pipeline growth.
- Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize and streamline demand generation processes.
- Measure amp; optimize campaign performance against revenue growth goals, provide recommendations based on key drivers to improve engagement and conversion.
- Define target audiences, buyer personas and segments, and develop personalized messaging and content tailored to different stages of the buyer's journey.
- Assist and guide the development of content marketing and thought leadership programs and materials and coordinate all promotional planning in support of these programs.
- Select and partner with vendors and agency partners to drive performance in online and offline channels.
Requirements
- Bachelor’s degree in Business, Marketing or related field; or equivalent combination of education and experience.
- 10+ years experience in campaign management related to B2B marketing, with financial services industry being a plus.
- Proven track record of developing amp; managing integrated end-to-end campaigns across multiple channels that lead to pipeline growth and deal velocity
- Proficiency with marketing and sales automation systems, preferably ABM, Google Analytics, Wordpress and HubSpot.
- Experience with tracking and preparing reporting analysis/insights related to key performance metrics for campaigns
- Experience with target account strategy and segmentation to build target lists for demand gen campaigns
- Ability to work with multiple data sources, analyze and translate them into insights
- Strong communication, writing, and presentation skills
- Self-motivated, innovative, and creative with strong project management skills, ability to handle multiple projects and priorities simultaneously
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.
- Strategic thinker with the ability to translate business objectives into actionable marketing plans.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Benefits
- 401(k) Plan
- Health/Dental/Vision Insurance
- Employee Stock Purchase Plan
- Company-paid Life Insurance
- Company-paid disability insurance
- Tuition Reimbursement
- Paid Time Off
- Paid Volunteer Days
- Paid Holidays
- Casual Office Attire
- Plus many more employee perks amp; incentives!
We are an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information, protected veteran status, or any other characteristic protected by law.