Director Product Content Marketing
CARTO, United States

• Own the relationship between our product, sales, and marketing teams, taking the product roadmap to market, and driving pricing and packaging.
• Scale the impact of product and content marketing - leveraging partner teams, and ensuring the function is optimized for future growth.
• Set up clear objectives and KPIs for the team, to ensure alignment with the company strategy and goals.
• Source, analyze, and communicate customer and market intelligence so product, marketing, and sales teams are armed to make the most informed decisions in their respective areas. Stay abreast of industry trends, market dynamics, and competitive landscape, and conduct market research, customer surveys, and competitor analysis to identify opportunities and threats.
• Evolve the ideal customer profile - delineating key criteria such as vertical, company size, geographic location, budgetary constraints, pain points, and desired outcomes.
• Author the customer journey and build the core assets for each stage to tell the product story - case studies, win wires, demos, webinars, sales decks, and more.
• Deliver incredible product release campaigns, in partnership with the demand generation team - that communicate the value of our products to new and existing customers, partners, and industry analysts. Analyze campaign performance, and customer feedback, to identify areas for improvement.
• Evolve our pricing and packaging strategy - in partnership with our product team - from free trials through to our enterprise strategic offering.
• Play a key part in developing our community of Data Scientists and Developers - working with our field CTO and brand marketing leader.

• Strategic Thinker: ability to think strategically and translate business objectives into actionable marketing plans.
• Passionate about technology: With a deep understanding of enterprise software environments, especially Cloud/SaaS analytics/Data warehouse and Business Intelligence solutions, applications amp; technologies including BigQuery, Snowflake, Redshift, and Databricks.
• Commercial acumen: you are deeply data-driven and care about what moves the needle for pipeline creation, rather than focusing on vanity metrics.
• An exceptional communicator: internally between departments and externally with clients and partners. You make the effort to spend a significant amount of time with sales, pre-sales, customer success, and product teams to gain relevant insights.
• A gifted copywriter and storyteller: you can translate highly complex technology concepts into compelling stories that our partners, customers, and prospects care about.
• Customer-centric: obsessed with the needs of our clients, prospects, and partners, constantly learning about how their challenges are evolving.
• Thirsty to learn about the Location Intelligence and Data Analytics space: constantly gaining intelligence on existing and new competitors, eager to consume podcasts and webinars, or read relevant reports to keep your finger on the pulse of our industry and the enterprises we sell to. When you don’t know how to do something, you just find a way to learn about it.
• You have a bias for action: you get a buzz out of cr

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