Are you ready to join a high-performing, mid-sized marketing team at a growing technology firm that is passionate about customer experience? Wowza is a market leader in the video technology space, with a loyal base of developers and enterprise customers using Wowza’s platform to build innovative products, and solve complex enterprise use cases for both live and on demand video streaming.
Reporting directly to the Vice President of Marketing, the Marketing Analyst will be at the center of the Wowza marketing team’s growth and go-to-market strategy. The primary focus of this role will be to measure and report performance and ROI for any and all marketing-led or marketing-supported initiativesboth digital and in person. The Marketing Analyst will also be responsible for creating real-time, executive-level visibility to marketing performance, and reporting on both marketing and channel-generated opportunities as they flow through the sales pipeline.
This is a dynamic, broad-reaching and high-visibility role that combines both strategic thinking and the ability to execute. In most cases, this role will require implementing measurement strategies that did not previously exist. Please review the full set of requirements for this role very carefully before you apply.
Requirements
Required Experience:
- Expert Level Knowledge of HubSpot Administrationincluding workflow design, dashboard creation, report customization, campaign creation, campaign execution, campaign tracking, landing page creation, forms development, funnel creation, sales pipeline reporting and A/B testing.
- Experience Measuring and Reporting Performance and ROI from a Variety of Campaign Typesincluding email, paid search, organic search, digital placement, free social media, paid social media, events, press releases and blog traffic.
- Experience Managing Contact Databasesincluding direct responsibility for segmentation, quality, engagement and compliance.
- Experience Capturing, Consolidating and Reporting on Marketing Data Streams from a Variety of Systemsincluding websites, CMSs, marketing automation tools, sales automation tools, ABM tools, buyer intent scoring tools and chatbots.
Preferred Background:
- A Bachelor’s degree in Business, Marketing, Computer Science, a technical field or equivalent work experience is required for this role, along with at least 3 years of experience with each of the following:
- Performing the Marketing Analyst role on a full-time basis as an individual contributor, and working in (and not just with) a Marketing team.
- Measuring and reporting on both digital and non-digital marketing initiatives.
- Dealing with all aspects of HubSpot, with priority being given to candidates who can design workflows, create dashboards, develop reporting from scratch, set up campaigns and campaign tracking, create funnels and track sales pipeline.
- Tracking, measuring and analyzing both marketing and sales pipeline health, velocity and integrity.
- Owning and managing the marketing contact database, including direct responsibility for audience segmentation, list quality, engagement and compliance.
- Capturing, consolidating and reporting on marketing data streams from websites, CMSs, marketing automation tools, sales automation tools, ABM tools, buyer intent scoring tools and chatbots.
- Collaborating cross-departmentally with Sales, Channel, Customer Success and Finance.
- Working in the SaaS industry.
Please note experience in the video and streaming technology space is a plus, but is not required for this role.
What You Will Help the Wowza Marketing Team Create:
- Real-time visibility into marketing campaign performance, regardless of campaign type.
- Accurate assessments of marketing and channel-contributed pipeline, as well as how that pipeline contributes to overall revenue growth.
- Executive-level dashboards (VP, C-level and BOD) to track the progress of both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) as they move through the pipeline.
- Full integration of all Marketing data streams, both internally-managed and external.
Benefits
Salary: $140,000-$165,000
Bonus eligible
The base salary range represents the anticipated low and high end of our salary range for this position. Actual salaries will vary and will be based on a range of factors, such as a candidate’s qualifications, skills, and competencies. The salary is one component of our total compensation package for employees.
Wowza offers a comprehensive benefits package which includes the following:
- Medical, Dental, and Vision insurance available 1st day of employm