Field Marketing Manager - Seattle
Congo Brands, United States
Job Description
Our Company:
Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through e-commerce and retail partnerships. Congo Brands houses some of the world’s most noted brands including Alani Nu, Prime Hydration, and 3D Energy. Congo Brands is on pace to become one of the world’s most noted consumer product companies, with revenue growth increasing exponentially year over year. Congo Brand’s goal is to be the go-to ‘Better for You Brand’ for everything from ready-to-drink beverages, snacks, supplements and more.
The Role:
The Field Marketing Manager (FMM) is the critical first line manager responsible for implementing Alani Nu / PRIME's field marketing program in a specific market. The FMM is responsible for at least three to four (3-4) Field Marketing Ambassadors in each market, and is accountable for all facets of their management, including recruiting, onboarding, planning, motivation and day-to-day administration. In addition, the FMM also provides oversight of the market’s collegiate ambassador program and support of relevant, local market event opportunities.
The Field Marketing Manager must be based near Seattle, Washington and will be responsible for a territory in the surrounding areas. You will be responsible for developing and executing strategy to drive customer engagement and sales growth in the region. This role will work closely with cross-functional teams to identify opportunities and develop programs that drive awareness of Alani Nu and PRIME in Seattle, establishing new loyal customer bases in the region.
Key Responsibilities:
1. Alani Nu and PRIME Sampling Program
- Recruit and maintain a team of 3-4 Field Marketing Ambassadors (FMAs).
- Utilize existing tactics and develop new best practices for hiring FMAs.
- Maintain the appropriate number of FMAs with sufficient availability to meet consumer collecting goals.
- Adhere to HR policies for new FMA recruits.
2. Training
- Become a product, brand amp; sampling expert to best train FMAs to be successful in the field, according to the FMA Performance Expectations
- Conduct Alani Nu / PRIME onboard training for new hires.
- Utilize existing and develop new, fun, and creative methods to ensure FMAs have the necessary knowledge of our brand and product.
- Carry out frequent spot checks each month to monitor program effectiveness and address areas of improvement.
- Identify leaders within the sampling team to assist in program management, providing clear goals and appropriate training.
3. Motivation
- Create and foster a positive learning environment through interactive training, personal coaching, and sharing of best practices.
- Recognize and develop achievement and skill sets of individuals and the sampling program as a whole.
- Empower FMAs to identify, develop, and execute sampling missions and other ideas to enhance the sampling experience.
- Reward successful FMAs with leadership opportunities at a field level.
4. Planning amp; Execution
- Develop plans to build Alani Nu / PRIME trial and awareness among consumers with strong market knowledge and strategic priority
- Utilize FMAs to generate new and innovative ideas for sampling missions and other market opportunities
- Collaborate with other teams to collect, assess, and schedule quality sampling missions
- Maximize the impact of market sampling by ensuring missions are unexpected, unique, and mobile
- Collaborate with Alani Student Ambassadors to create maximum impact on college campuses
- Play an active role in quarterly planning, distributor reviews, and business planning cycles
- Implement a continuous series of Quality Sampling Missions for the market
5. Reporting amp; Communication
- Use, and train team members on, reporting tools
- Process FMA timesheets and manage payroll submission
- Build team schedule using knowledge of the home market
- Sample in the field for 15-20 hours per week
- Track sampling metrics and ensure goals are met
- Ensure accurate reporting and responsible use of company property
- Evaluate sampling data for strategic opportunities
- Discuss market analysis with manager and modify plans as necessary
- Share best practices and learnings with team members
- Provide end-of-month reports for leadership team
- Communicate pro-actively and respond in a timely manner </