Prenetics, a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027. Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco. Each of Prenetics' units synergistically enhances our global impact on health, truly embodying our commitment to 'enhancing life through science’.
At Prenetics, we believe that prevention is the key to a healthier future, we aim to empower individuals to take proactive steps towards maintaining their well-being and leading healthier lives.
As the Head of Influencer Marketing amp; Brand Communications, you will be responsible for developing and executing a comprehensive external communications and influencer marketing strategy to enhance our brand image, engage our target audience, and drive business growth. You will lead a team and collaborate cross-functionally with various departments to ensure alignment with our overall marketing and business objectives.
Responsibilities:
External Communications:
- Develop and implement an integrated external communications strategy to increase brand awareness, enhance brand reputation, and drive engagement across various channels (e.g., traditional media, social media, influencers).
- Craft compelling messaging and stories that effectively communicate our brand values, key messages, and product/service offerings to the target audience through our influencers and community.
- Build and maintain strong relationships with media outlets, journalists, and influencers to secure press coverage and media partnerships.
- Monitor and analyze media coverage, industry trends, and competitive landscape to identify opportunities for proactive media engagement and thought leadership initiatives.
- Manage external vendors and parties such as the PR agency and support on major events, campaigns
Community Management:
- Develop and implement a community management strategy to foster an engaged and loyal community of customers, advocates, and influencers.
- Engage with our community across various platforms (e.g., social media, forums, blogs) to build relationships, address inquiries, and resolve issues in a timely and professional manner.
- Identify opportunities for community-driven initiatives and collaborations to drive brand loyalty and advocacy.
Public Relations (PR):
- Oversee all PR activities, including drafting press releases, managing media inquiries, and coordinating interviews.
- Develop and maintain relationships with media contacts, journalists, and industry influencers to secure positive media coverage and proactively manage any negative publicity.
- Monitor and manage the company's reputation, responding effectively to any PR crises or issues that may arise.
Crisis Management:
- Develop and implement a crisis management plan to effectively handle and mitigate potential crises or issues that could impact the brand's reputation.
- Act as the primary point of contact for crisis communications, coordinating with internal stakeholders and external partners to develop and execute crisis response strategies.
- Monitor media and social media channels for potential issues and respond in a timely manner to protect the brand's reputation.
Influencer Marketing:
- Develop and execute influencer marketing campaigns that align with our brand values, target audience, and business objectives.
- Identify and build relationships with relevant influencers, negotiating contracts and managing partnerships to maximize the impact of influencer collaborations.
- Track and analyze the performance of influencer campaigns, providing regular reports and insights to stakeholders.
Stakeholder Management:
- Oversee and manage relationships with scientific advisory board members, ensuring effective communication and collaboration for research and product development initiatives.
- Cultivate and maintain relationships with VIPs, celebrities, and high-profile individuals to enhance brand reputation and secure strategic partnerships.
- Collaborate with cross-functional teams, such as marketing, PR, and sales, to align influencer activities with broader brand communication strategies.
Requirements