Prenetics, a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027. Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco. Each of Prenetics' units synergistically enhances our global impact on health, truly embodying our commitment to 'enhancing life through science’.
At Prenetics, we believe that prevention is the key to a healthier future. We aim to empower individuals to take proactive steps towards maintaining their well-being and leading healthier lives.
We are seeking a highly skilled and experienced Head of Growth Marketing - Vitamins amp; Supplements (US Market) to join our dynamic team in the vitamins and supplements industry. As the Head of Growth Marketing, you will be responsible for driving the growth and success of our brand in the highly competitive US market. This is a critical leadership role, and we are looking for a candidate with a minimum of 10 years of progressive experience in marketing, preferably within the vitamins and supplements industry.
Responsibilities:
- Showcasing a deep understanding of digital marketing channels, such as search engine marketing (SEM), social media advertising, display advertising, and email marketing.
- Highlighting expertise in performance marketing principles, including optimizing campaigns for conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant metrics.
- Familiarity with growth hacking techniques, such as A/B testing, conversion rate optimization (CRO), referral programs, viral marketing, and other tactics to drive rapid and scalable growth.
- Proficiency in website building platforms and content management systems (CMS) like WordPress, Wix, or Shopify.
- Experience in optimizing websites for user experience (UX), conversion rate optimization (CRO), and search engine optimization (SEO).
- Knowledge of web analytics tools (e.g., Google Analytics) to track website performance and make data-driven improvements.
- Lead a high-performing marketing team: You will be responsible for building and leading a team of talented marketing professionals. This includes hiring and developing top talent, setting clear goals and expectations, and fostering a culture of collaboration, innovation, and continuous improvement.
- Drive customer acquisition and retention: You will lead efforts to acquire new customers through various channels such as digital advertising, content marketing, influencer partnerships, and affiliate marketing. Additionally, you will develop and execute strategies to drive customer retention, loyalty, and repeat purchases.
- Optimize marketing campaigns and channels: You will analyze marketing performance data and leverage insights to optimize campaigns and channels. This includes monitoring key performance indicators (KPIs), conducting A/B tests, and implementing data-driven optimizations to maximize ROI.
- Collaborate with cross-functional teams: You will work closely with product development, operations, and sales teams to ensure alignment and synergy across all marketing initiatives. You will also collaborate with external agencies and vendors to leverage their expertise and resources when needed.
- Stay up-to-date with industry trends and best practices: You will stay informed about the latest trends, technologies, and best practices in growth marketing, specifically within the vitamins and supplements industry. You will proactively identify opportunities to leverage emerging trends and implement innovative marketing strategies.
Requirements
- Minimum of 10 years of progressive experience in marketing, with a focus on growth marketing and customer acquisition.
- Strong knowledge and experience in the vitamins and supplements industry, with a deep understanding of the US market dynamics and consumer preferences.
- Proven track record of driving growth and achieving ambitious targets in a highly competitive market.
- Strong analytical skills and data-driven mindset, with the ability to analyze complex data sets and derive actionable insights.
- Excellent leadership and team management skills, with a demonstrated ability to build and motivate high-performing teams.
- Expertise in digital marketing channels such as SEO, SEM, social medi