B2B Field Marketing Team Lead
Booksy, United States
Job Description
Who are we?
We’re Booksy and we have a passion for keeping the world’s beauty professionals busy and organized. We love connecting clients with their beauty professionals, so they can look and feel their best. Making the appointment process as easy and painless as possible is an obsession of ours. Booksy is the world's leading beauty and wellness marketplace that solves the more complicated aspects of running a beauty business by making the nitty gritty everyday tasks a whole lot more manageable. We allow hair amp; beauty professionals to spend less time on admin tasks and more time doing what they love.
The impact you’ll make
The Booksy marketing family is looking for a B2B Field Marketing Team Lead who will be tasked with spearheading our local marketing teams in the US. In this role you’ll be accountable for helping us implement local go-to-market strategies, building and nurturing our local communities, and working alongside sales and operations to drive B2B acquisition across the US key markets. If you're a seasoned marketing pro with a proven track record of aligning teams towards results, we want to hear from you.
The position sits within our US team and offers a unique opportunity to collaborate with various teams across the globe. Join us as we work to revolutionize the way people work, connect, and discover within the beauty industry.
What you’ll do
As B2B Marketing Team Lead you’ll be responsible for managing an intercontinental team, executing across various marketing programs. Your responsibilities will include:
- Developing a deep understanding of local nuances across markets within the US such as: needs of our B2B customers, key local competitors, industry trends, and methods of influence
- Interfacing with local country manager to ensure that you’re aligned on local go-to-market strategies
- Working alongside local country manager to define and deliver against regional OKRs
- Working alongside field marketing in other countries to knowledge share best practices and find efficiencies
- Formulating strategic marketing plans to achieve local acquisition targets
- Defining top of the funnel marketing strategies in collaboration with our global Performance marketing team.
- Strategizing and executing local events both hosted and tradeshows
- Efficient management of local marketing budgets in US
- Identifying ways to monitor and track the success of local marketing campaigns
- Helping team members measure their own success, even for channels where attribution proves challenging
- Packaging up results to share amongst leadership teams
- Building local brand awareness and affinity
- Working with global Product Marketing to understand core product positioning and ensuring that the local market understand the value of the Booksy platform
- Collaborating across marketing teams to ensure that you’re optimizing the local experience across all channels {i.e. web, email, in-person}
- Identifying best practices within particular regions and creating playbooks for other markets
Requirements
- 5+ years in a field marketing role
- Experience in tech, beauty, or both is a major plus
- Deep understanding of online + offline marketing strategies
- Management of organic social platforms with proven track record of growth
- Proven experience in managing people, plus ability to roll up your sleeves and be hands on when needed
- Excellent English skills and desire to work within an international team (Spanish, French and Polish languages are also very much appreciated!)
- Strong project management skills
- Data driven approach to marketing
- Great collaboration skills working across different functional and regional teams
- An open mind and an agile way of working
- Ability to travel up to 25% of the time
Benefits
- The opportunity to be part of something big - the world’s fastest growing beauty marketplace!
- Ample opportunities for professional growth
- Amazing co-workers across five countries
- Work + life balance (and we mean it!)
- Creative and collaborative culture to flourish in
- Flexible working hours and fully remote
- Medical/Dental/Vision
- 401K Match
More about Booksy
Booksy raised $119M in VC funding to date with investors including Cat Rock Capital, Sprints Capital, Piton Capital, Enern, Industry Ventures, XG Ventures, OpenOcean, Manta Ray Ventures, VNV Global, Inovo, Kai Hansen and Zach Coelius. We also partnered with major tech brands including Facebook, Instagram, Google and Yelp to ensure seamless booking experience directly on their platforms. Booksy is also within the select group of global