Joseph Phelps founded his winery in the heart of Napa Valley in 1973. 50 years later, the wines of Joseph Phelps Vineyards are recognized around the world for their top quality. Joseph instilled the values of excellence, growth, respect and gratitude in everything that we do. Acquired by Moet Hennessy in the fall of 2022, Joseph Phelps Vineyards is poised to embark on our next 50 years of history, dedicated to preserving Joseph’s pioneering spirit and visionary inspiration.
Joseph Phelps Vineyards is embarking on a journey to confirm its place amongst the most globally recognized and desired wines. We are committed to producing wines of the highest quality, expressing the unique terroir of our vineyards in Napa and Sonoma Valleys. Our Home Ranch is the beating heart of Joseph Phelps; a truly exceptional place where our guests can experience and engage in the diverse world of winegrowing, farming and the culinary arts.
SUMMARY: The Senior Director of Marketing is responsible of all aspects of marketing for the Joseph Phelps Family of wines, including Insignia, Joseph Phelps Vineyards and Freestone Vineyards. The position is responsible for the development of long-term and annual marketing strategies and plans for all US and international markets. Working in conjunction with the Senior Directors, the position is responsible for the production and management of all promotional, point-of-sale, retail and communication materials. In conjunction with the Maison President, the position will manage the execution and implementation of approved marketing strategies working with the Moet Hennessy sales teams in the US and International markets. The Senior Director of Global Marketing will spend time in the markets, as agreed upon with the Maison President, to assure the effective implementation of the marketing plans. The position will be a member of the Joseph Phelps Leadership Team, as such will participate in the development of Joseph Phelps overall annual and long-term business objectives and success.
DUTIES AND RESPONSIBILITIES
Strategic Planning
Develop and implement innovative marketing plans annual and long range - aligned with overall business goals, leveraging insights into market trends, consumer behavior, and competitive landscape.
Brand Management
Nurture and elevate the brand identity through portfolio development, packaging development, compelling storytelling, creative content development, and consistent messaging across all channels.
Develop an allocation program to target accounts with Fine Wine on and off trade specialists.
Team Leadership
Effectively manage the Joseph Phelps Marketing Team, currently consisting of three marketing positions.
Content Creation
Collaborate with Senior Directors to develop all bottle and packaging designs.
Oversee the development and production of materials for retail sales at the Joseph Phelps Home Ranch.
Trade and Market Engagement
Construct annual plans to visit key markets in the US and internationally.
Develop direct relationships with key industry, trade and JPV patrons.
Represent Joseph Phelps at key industry events.
Partnerships and Collaborations:
Research and propose appropriate marketing partnerships and collaborations.
Market Research:
Stay abreast and ahead of industry trends, competitor activities, and consumer preferences. Use insights to inform marketing strategies and adapt to changing market dynamics.
Stay up to date with emerging technologies to continuously drive innovative approaches to marketing communications for JPV and its brands from new media, platforms, or formats to identifying white space opportunities
Requirements