Social Media Manager / Digital Marketer (Full- or Part-Time, Flexible, Remote)
Coefficient, United States
Job Description
Do you have a passion for social media, content creation, and brand engagement? Have you had success creating dynamic videos, social media posts, and other content to help build brand awareness, grow a following, and promote engagement? Are you an expert in leveraging social media to build genuine connections between brands and their consumers in order to meet their business objectives?
Is your personal communication style upbeat and approachable, like you’re having a conversation with a really good friend? Are you as comfortable drafting compelling marketing copy as you are getting in front of your smartphone camera to speak passionately about a brand and what makes it stand out?
Are you resourceful, with a can do attitude that’s focused on generating results and creating something you’re really proud to call your own?
Are you looking for:
- a fun, creative, and fast-paced environment?
- brilliant team members who care about one another and love to get stuff done?
- a fully remote, geographically distributed team that trusts its colleagues, lets you work from anywhere in the United States, and is focused on outcomes (not outputs)?
- the ability to set your own hours to get the work done whenever it makes the most sense for you?
Coefficient is looking to find an all-star Social Media Manager and Digital Marketer to join top-rated, growth-minded company in the wedding and special events industry that values:
- employee engagement and satisfaction;
- diversity, equity and inclusion;
- accomplishment and accountability;
- integrity and trustworthiness; and
- providing the highest caliber of service while helping people celebrate some of life’s greatest moments.
As the company’s Social Media Manager / Digital Marketer, you’ll work regularly and collaboratively with the company’s leadership and its customer service and sales teams to increase brand awareness, grow its social media following, improve customer engagement, navigate influencer and brand partnerships, and identify innovative new opportunities across all digital channels.
Coefficient and its clients maintain inclusive and professional work environments where employees feel free to be their whole selves and where individual differences are valued. We love collaborating with divergent thinkers who each bring their unique experiences to the table to make us better.
Coefficient and its clients are equal opportunity employers that do not discriminate against nor tolerate harassment by any person on the basis race, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, genetic information or testing, age, veteran or military status, marital or familial status, disability status or any other protected characteristic under applicable federal or local laws. Our recruitment and employment practices are fair and transparent and based on merit, skill and experience related to the role.
As our client’s Social Media Manager / Digital Marketer, you would be principally responsible for:
- designing nimble social media strategies and content plans that understand and respond quickly to relevant trends;
- designing, creating, and producing content for branded social media platforms (especially Instagram and TikTok);
- building the brand through compelling video, graphics, and copy (within the company’s established values, brand guidelines, and brand voice);
- routinely interacting with customers, industry influencers and market-aligned brands on social media platforms in an authentic way;
- identifying, cultivating, and negotiating mutually beneficial partnerships with influencers, affiliate marketers, brand ambassadors and partner brands;
- creating and managing paid-in advertising campaigns on Instagram, Facebook and TikTok, including audience design, campaign targeting, budgeting, monitoring and analytics;
- regularly analyzing data to recommend adjustments to existing strategies; and
- performing additional marketing responsibilities as may be agreed from time to time.
Requirements
Successful candidates will possess:
- a genuine, friendly and excited personality that comes across well in both written and visual communication;
- previous experience creating social media strategies and content calendars, analyzing data to adjust your approach, working with social media scheduling platforms and content creation tools;
- previous success creating compelling and high-performing branded content on Instagram and TikTok;
- a passion for identifying social media trends and authentically engaging with others on social media platforms;
- a strong understanding of Instagram and TikTok algorithms and implementing proven growth tactics while staying authentic to the brand;
- a strong knowle