Senior Manager, Marketing Operations
Vasion, United States
Job Description
Vasion is looking for a Senior Manager of Marketing Operations that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.
The ideal candidate is an expert in all things Salesforce, Marketo, and B2B marketing operations. This person, in collaboration with the marketing team, is responsible for understanding business requirements and delivering high-quality technical solutions that enable the marketing team to use the full functionality of our ever-growing tech stack.
Primary Responsibilities
- Lead, coach, and develop a highly effective and productive Marketing Operations team while exemplifying the core values of the company.
- Partner with sales and marketing leadership, revenue operations, and business analytics teams to continually improve lead scoring, lead flow process, and ensure accurate flow through the lead lifecycle.
- Train, support, and oversee the daily operations of our marketing tech stack, including Salesforce, Marketo, Drift, LeanData, 6Sense and other upcoming integrations.
- Collaborate with marketing to provide technical recommendations using the full features and functionality of Marketo.
- Manage and monitor audience segments and make recommendations on areas for optimization and changes to strategy.
- Monitor email KPIs and make recommendations to improve delivery, opens, and engagements as well as ensure strong domain and list health, and create monthly audits.
- Work from ideation and strategy phase through to execution of new automated prospect nurture programs, including driving strategies to increase email engagement, frequency, and velocity.
- Supervise ongoing monitoring of prospect nurture programs to ensure they are working properly, and make recommendations for efficiencies.
- Oversee and optimize processes and delivery of campaign operations owned by marketing operations.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 6+ years of experience in Marketing Operations, executing marketing campaigns, and working with SaaS products.
- 6+ years of experience with Marketo and holds a Marketo Certified Expert (MCE) certification.
- Experience with Salesforce and LeanData, and at least one of the following: 6Sense, Cadences, Domo, and Drift, or an equivalent platform.
- 5+ years of experience as a manager of people, leading employees and teams.
Preferred Qualifications
- Salesforce Administrator certifications
- Marketo Certified Solution Architect certification (MCSA).
- Self-starter and able to work fully remote, collaborating with team members globally.
- Experience in business analysis, operations, or B2B.
- Digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical-thinking skills.
- Strong ability to organize, analyze, interpret, and disseminate information.
- Ability to work under pressure and change direction as needed.
- Excellent written and verbal communication skills.
- Ability to make decisions, prioritize and manage multiple projects in a fast-paced, dynamic environment, and keep stakeholders informed on progress.
- Exceptional interpersonal and communication skills, with the ability to clearly articulate value propositions and build relationships with decision makers
- Excel at building relationships and collaborating inter-departmentally.
Benefits
- Flexible work environment
- Discretionary Vacation Bonus
- Flexible paid time off
- Paid parental leave
- Competitive pay
- A full suite of traditional benefits
- Training/Advancement opportunities
- 401k with company-match and immediate vesting
- Financial wellness education
- Company-contributed HSA
- Onsite perks include gym, pickleball, snacks amp; drinks, arcade, theater room, etc.
Our Core Values
Vasion looks for people who will exemplify its core values and are driven to become:
- Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
- Candor Seekers (Radical Candor by Kim Scott)
- Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
- Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
More About Vasion
Visit https://www.vasion.com and https://www.printerlogic.com
Additional Information
Vasion is a