Senior Marketing Manager Of North America
GoodWe, United States
Job Description
Main responsibilities:
• In charge of all marketing activities in North America, main focus on US and Mexico. Responsible for managing two brands simultaneously and developing specific strategies in accordance with the brands'placement
• Stipulate marketing strategies for each core market based on the local market situation.
• Help the company manage relationships with existing solar media, stakeholders, identify new partners and develop strong working relationships with key organizations and industry stakeholders.
• Contribute to the design of advertisements in accordance with the company strategy in core markets.
• Deliver online/offline presentations to a select audience of solar industry professionals and assist the company with the development of presentation material in accordance with the company’s product offering local market expectations.
• Generate suitable English and Spanish content to share across solar media and generate content related to company developments & activities in North America. Generate press releases and distribute to local media strategically.
• Manage existing social media platforms the company currently runs in North America and set up other media platforms that might be important in North America.
• Help the company translate into Spanish product datasheets or other technical documents.
• Manage the relationship with customers in core markets, provide them support and discuss strategic development plans from a marketing perspective.
• In addition to talking with distributors, identify EPC potential buyers of energy storage products in order to enhance the customer network for the GoodWe products.
• Coordinate with the larger GoodWe team and with customers to provide regular inverter training to solar installers across the country. We are looking to hold regular roadshows at different regions of North America. We have in mind one large training event per quarter.
• Come up with creative ideas for marketing campaigns in which the company promotes specific products among a targeted group of customers.
• Manage GoodWe’s participation at regional forums held by organizations such as SPI etc.
• Identify opportunities to raise GoodWe brand visibility in North America coordinate with company HQ to secure most visible spots at exhibitions
• Maintain regular dialogue with influential organizations of the solar industry
• Responsible for organizing and coordinating gala dinners, product training events and new-product launch events.
• Work together with research & sales team, conduct market research, analyze consumer needs, and market situation as well as competition dynamics that contribute to development of marketing strategies.
Job Specification
Requirements:
• Bachelor's degree or above
• Fluent English. Fluent Spanish desirable
• Excellent interpersonal and PR management skills
• Excellent presentation and communication skills
• Substantial experience with marketing management required (Minimum 2 years of marketing experience, working experience in solar inverter segment or PV industry is a plus.)
• Strong project management skill
• Team work spirit
• Technical background or technical knowledge desirable
Work Location:
United States