Senior Manager, Account-Based Marketing Lead
Udemy, United States

Here's What You'll Be Doing:

• You’ll be the leader of our team’s ABM function and strategy. You will join us as a player-coach to others on our demand gen team, including other ABM marketers.
• Develop and scale the Udemy for Business Mid-Market ABM strategy with the goal of driving pipeline. In this critically important role, you’ll be responsible for the strategy, execution, reporting, and results of our global Mid-Market ABM program.
• In addition to building the global program, you’ll be responsible for driving our North America execution and will collaborate closely with your regional counterparts for local execution on their end.
• You’ll work closely with our Enterprise ABM manager, marketing, sales, and ops team to set up a winning strategy that supports our growth in the Mid-Market segment.
• Turn our ABM efforts into a finely-tuned machine! You’ll work cross-functionally to make our sales and marketing ABM processes as efficient as possible.
• Partner with Sales to select the right target accounts, and then develop the strategy and campaigns that will make an impact for those accounts.
• Operationalize ABM planning and reporting so we can clearly measure the success of our efforts in partnership with others on the marketing team.
• Deploy the right programmatic and account-specific tactical mix so that we’re delivering the right marketing message at the right time. 

We're Excited About You Because You Have:

• 7-10 years of demand gen experience in a B2B SaaS environment.
• 3+ years of account-based marketing experience, specifically with Corporate or Mid-Market focus.
• Proven leadership skills and direct management experience of employees or contractors.
• A track record of scaling account-based marketing in fast-growing organizations.
• Experience in marketing automation and measurement, specifically in account-based marketing. Very familiar with Salesforce, Marketo, 6Sense, and Sendoso/PFL.
• Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions.
• A love of analytics and a proven track record of using data to measure the success of ABM efforts.
• Comfortable with a dynamic environment when priorities and tactics change rapidly and you’re able to adapt quickly.

Job Rewards and Benefits