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Marketing Director – Fintech/Money Transfer Services Job in United States
IDT , United States

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Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Feb 22, 2021
Last Date
May 22, 2021
Location(s)

Job Description

We are currently seeking a Bilingual English/Spanish candidate with strong marketing knowledge and project management skills interested in gaining exposure to our in-app Banking Product. The candidate will manage marketing projects and execute plans to acquire new consumers and get them to use our neo-bank product for their everyday needs.The Marketing Director is responsible for working with various teams to successfully take to market the BOSS Revolution Money prepaid debit card and in-app wallet. The candidate should have 8-10 years of relevant marketing and working with cross-functional teams experience..Duties Include:
  • Develop go-to-market campaigns and drive launches for the new banking product. Focus on acquisition and engagement of new and existing IDT consumers
  • Create marketing programs and corresponding collateral materials emails, app notifications, mailers, social media posts, online ads, presentations, etc
  • Develop an understanding of the target consumer through data and/or surveys to understand who they are, what they do and how to best engage them with our product
  • Work with the product team to execute campaigns that drive awareness and conversion
  • Collaborate with the CRM team to create lifecycle messages for the banking consumer
  • Manage and track effectiveness of campaigns and budgets

EDUCATION/ CERTIFICATION/ # OF YEARS EXPERIENCE REQUIRED/ REQUIRED SKILLS
  • Education: BA in Marketing
  • Language Skills: MUST BE Fluent in Spanish and English, oral and written.
  • Computer Skills: Proficiency in MS Office and Internet.
  • Business Experience: 5+ or more years prior experience in banking, money transfer or financial services industry, marketing, retail preferred; International experience a plus.
  • Excellent project management, organization, communication and interpersonal skills; Must be a team player, analytical, independent thinker, able to multitask, quick learner, and be interested in researching a wide range of topics. Must be able to work under tight deadlines.
At IDT, we understand the challenge of being apart from those who matter most. Communicating, transferring money, and mobile phone service must be safe, simple, and affordable. Our flagship brand, Boss Revolution, which includes our International Calling, Mobile Top Up, and Money Transfer services, as well as our Boss Revolution Mobile, net2phone, National Retail Solutions, IDT Express, and IDT Carrier Services divisions all support IDT’s mission of enabling our customers to keep in touch and share resources with their friends and family around the world. IDT is listed on the NYSE, employs over 1000 people across 20+ countries and has revenues in excess of $1.5 billion. Since 1990, IDT Telecom has remained a pioneer in Prepaid VoIP and UCaaS telephony. Today, we are an industry leader in prepaid communication and payment services and are one of the world's largest international voice carriers.

Job Specification

IDT

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