About us:
The Hut Group, THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide. With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.
Our culture is fast-paced and ambitious we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.
To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.
About the Division:
Lookfantastic is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the Worlds No1 Online.
About the Role:
The Senior SEO Manager (Lookfantastic amp; Skinstore) is responsible for driving forward the strategy, framework amp; performance for SEO while acting as a key business stakeholder to influence the platform technology improvements for SEO purposes
Responsibilities:
Strategy Development:
- Development and implementation of a best in class global SEO strategy for all THG Beauty Sites
- Ownership of the organic performance targets and KPIs for THG Beauty Sites, driving forward the performance for all direct amp; in-direct teams
- Establish and maintain effective relationships with our key business partners, both internally and externally
- Establish workflow process and way of working for the SEO team to achieve organic targets that branches out into the territory structures.
- Lead SEO discussions with internal and external stakeholders, ensure progress and performance is communicated clearly and regularly
- Work with the other SEO teams in THG to identify and contribute to areas of best practice and innovation
- Create and grow a best in class link building / digital outreach strategy and team which scales internationally to improve domain authority
- Build for the future by developing a Beauty SEO roadmap for projects and longer-term SEO plan to keep us ahead of our competitors, identifying new areas for growth within SEO for THG Beauty sites
- Develop a clear short to long-term framework around the role and usage of agencies for non-US markets
- Stay up to date with the SEO industry and news, share knowledge with the beauty SEO team
- Build and maintain an effective management team Providing direction to the work and Build and maintain an effective SEO team, motivated and trained to drive SEO performance and who are eager to progress in their own roles
- Develops skills of the team identifies individual training needs as well as encourages effective teamwork, KPI’s setting and communicating clear goals/targets.
Cross Team Collaboration:
- Work in synergy with the territory marketing leads to drive forward SEO best practice.
- Collaborate with internal teams including trading, content, social media, CRM, Paid Media, Data and Buying to drive performance and increase SEO performance
- Establish strong relationships with the tech product management and development team to heavily influence the future growth of the THG platform, ensuring all beauty requirements are prioritized accordingly to improve crawlability, site speed and usability.
- Support the ecommerce leads in the development of all brand JBP’s from a customer perspective
- Work with all SEO leads across the group to establish a best in class third party tool relationship and integration roadmap
Reporting:
- Regular reporting of the Global SEO performance vs. agreed targets and previous periods