Our client is revolutionizing the agency space, and they’re looking for a passionate Digital Account Director with experience in project management and integrated digital marketing. This position requires an energetic attitude and the ability to manage active partnerships with clients. As an Digital Account Director, you'll collaborate with internal stakeholders on developing developing cross-channel marketing strategies to advance client's business and drive success. The ideal candidate is a creative leader with a proven track record of producing cutting-edge digital assets that surpass customer and business objectives.
Responsibilities:
- Serve as contact for all client requests, providing excellent customer service and managing positive client relationships
- Oversee account specialist teams and manage account profitability, including tracking agency hours
- Seek out new business and opportunities to build client business, developing trust with clients by understanding their key business, competition, and industry variables
- Analyze cross-channel marketing changes and collaborate cross-departmentally to develop integrated marketing strategy and innovative proposals for client presentations
- Own all aspects of project lifecycle including quality control for deliverables and revising statement of work for renewals
- Spearhead client meetings
- Translate analytics results to ensure client requirements are met and develop potential solutions
- Develop and execute integrated marketing strategy across multiple platforms, such as SEO, email, paid, social, and display
- Manage projects from plan development to reporting to ensure on-time delivery and on budget
- Identify new business opportunities and potential roadblocks to maintain profitability
Requirements
- Bachelor's Degree in Communications, Business Administration, Marketing or related field
- 5 8 + years of digital marketing experience (paid search, SEO, email, and social) with a history of developing digital assets and websites
- Logical and highly analytical with a deep understanding of standard strategic marketing techniques including SWOT, industry analysis, and competitive assessment
- Experience with AVOD/SVOD
- Team player who's passionate about growth opportunities
- Strong leadership skills with the ability to multitask and prioritize projects
Benefits
Searchlight is a digital recruitment firm specializing in media, advertising, and emerging technology. Our expertise includes media sales, marketing, technology sales, media, client services, project management, analytics, ad operations, and other client-facing roles. If you’re looking for a career in digital, we'd love to hear from you!