Digital Marketing Specialist

Digital Marketing Specialist
Hiretual, United States

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
Mar 5, 2021
Last Date
Apr 5, 2021
Location(s)

Job Description

The marketing team at Hiretual is rapidly expanding and currently seeking an experienced and creative Digital Marketing Specialist to help oversee our digital campaigns (focus on paid campaigns and web content for demand generation).

In this position, you will be responsible for the management of all PPC channels, including developing strategies to increase traffic and monitoring landing page and website performances to measure the success of campaigns. When you find dips in performance, you must make adjustments as necessary.


Responsibilities:

  • Brainstorms new and creative growth strategies through digital marketing
  • Develop landing pages and web pages to drive maximum traffic, conversion, and sales performance metrics
  • Proactively utilize testing and reporting on campaigns, including A/B testing, analytics, and campaign data to measure the effectiveness of elements like subject link selection, message length, calls to action, etc.
  • Identifies critical conversion points and drop off points and optimizes user funnels
  • Assist with campaign performance analysis and reporting
  • Support and administer lead acquisition, nurturing programs as needed: email sends, webinars, events

Requirements

Skills and experience you should possess:

  • 2-3 years of digital marketing experience
  • Bachelor’s degree in marketing or a related field
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Excellent communicator and writer you will be responsible for explaining complex topics in simplified terms for clients
  • Highly organized with strong project management skills
  • Excellent attention to detail is a must
  • Demonstrated resourcefulness, motivation, initiative
  • Ability to work independently in a fast-paced environment
  • Strong analytical and reporting skills using tools such as Excel, Google Analytics, Salesforce, Pardot

Benefits

  • Unlimited growth/promotion space
  • Competitive salary
  • 401k plan with a 3% contribution
  • Free daily lunch amp; dinner (onsite)
  • Comprehensive medical, dental, and life insurance with 100% coverage
  • Generous PTO policy
  • Commuter benefits
  • Fun, collaborative, and energetic team environment with a nice office environment
  • Fun events for the family!

Job Specification

Job Rewards and Benefits

Hiretual

Information Technology and Services - San Jose, United States
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