Native Advertising Manager
ConsumerTrack , United States
Job Description
ConsumerTrack is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance-based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.
We hire high-performance individuals that are highly accountable, able to collaborate and communicate in a Team environment and who want to be the very best that they can be every day. The opportunities are endless at ConsumerTrack and we promote from within based on great performance and the impact you can make to the Company.
This new role will focus on native advertising and content marketing on Facebook, Instagram, and other channels leveraging our Content and Editorial Teams to drive new users and customers to our leading personal finance websites. This role will also need to establish a working relationship with our in-house design team and have proven success with launching, scaling and leading social and content marketing campaigns (including campaign ideation, marketing copy, audience identification, etc.)
Responsibilities:
- Manage and oversee Paid Social content marketing campaigns across Facebook/Instagram to ensure acquisition and conversion goals are met
- Manage and grow all native advertising across publishing partners and platforms.
- Partner with Content, Product, Design and Analytics Teams to maximize performance and scale of growth campaigns focused audience and revenue expansion
- Set up and Implementation of daily management and optimization of performance and user acquisition programmatic marketing programs in paid social media.
- Optimize account performance through analytics, testing and experimentation
- Summarize, report and optimize online campaign delivery and performance metrics on a weekly and monthly basis for both individual campaigns and in aggregate
- New campaign creation, audience refinement and new ad generation using social ad platforms, Hands-on execution of bid/budget management
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
- Keeps current on media trends, attends industry conferences, and encourages innovation/creativity throughout all projects.
Requirements
- Minimum 5 years managing Paid Social, content marketing campaigns and/or native advertising of over 7 figure annual budgets at a minimum
- Proven use of analytics and utilizing data-driven strategies and optimization tactics
- Proven ability to accommodate evolving responsibilities, competing priorities and changing needs of client/department.
- Full understanding of Direct Response Marketing, ROAS
- Experience with various deal structures and knowledge of the unique nuances and structural characteristics of campaigns
- Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint
- Familiarity with Facebook Business Manager and/or platforms like Taboola, Outbrain, Nativo and similar.
- Working knowledge of media research tools (Google Analytics)
- Facebook Blueprint Certification a plus.
Benefits
- Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
- Awesome medical, dental and vision plans with heavy employer contribution
- Paid maternity leave and paternity leave programs
- Paid vacation, sick days and holidays
- Company funding for outside classes and conferences to help you improve your skills
- Contribution to student loan debt payments after the first year of employment
- 401(k) -- employees can start contributing immediately. After the first year, CTI matches your contribution up to 4% of your salary
A note about our response to COVID -19 and our new norm: The world has changed and we know it’s important to adapt and to do our part to take care of our teams in this global pandemic. Our number one priority is to have our ConsumerTrackers feel safe, balanced and connected. We’re committed to providing our teams with the best resources and tools to navigate this new virtual world that we’re living in. We've also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!
Here’s a peek into our world at ConsumerTrack -
- Our teams are working remotely 100% for the foreseeable future and have flex time. We’re in the digital media space so we’re mobile and flexible!
- *Option to work from an office (if you need to get away!)
- Tools amp; resources are available to keep our team connected across North America. (JIRA, Trello, Airtable, Slack, Zoom and so much more!)
- To keep our community of Con