Senior Performance Marketer
Air, United States

Here's why you should want this job:

1. You'll define the foundations of performance marketing at Air for years to come
2. Your work will immediately affect the trajectory of Air's business
3. You'll have the chance to experiment and learn at a rapid pace

Air is looking for its first full-time performance marketer. You'll be tasked with understanding, expanding, and driving results through our performance marketing channels, starting with owned channels and eventually expanding into paid. You'll be focused on three broad areas for growth.

• Product levers: How can we grow new users through product usage behavior? Includes sharing, referrals, and freemium plan features.
• Owned channels: How can we leverage our core unpaid channels? Includes optimization of our marketing site, SEO, and email.
• (Later) Paid channels: How can we spend to acquire users in paid social, search, and other channels?

You'll be within Air's Growth organization, reporting to the Head of Strategy. You will also sit in the company's cross-functional acquisition product pods. This pods include PMs, engineers, designers, and growth team members, all working to acquire more new users. You will identify new opportunities to drive growth and advise the pod on the impact of their product releases.

Requirements

• Acquire new users through owned channels
• Define and execute on a performance channel strategy
• Funnel insights about our users back in to the product teams

By the end of 30 days you will have.

• Systems: Established baseline visibility into the performance of your core channels
• Tactics: Identified low-hanging fruit in existing channels and begun to execute on improvements
• Product collaboration: Met with all members of the Growth team and your closest collaborators on the Product team

By the end of 3 months you will have.

• User growth: Grown weekly new users by 50% since your start date
• Strategy: Established a broad performance marketing plan and well into the execution of it. Collaborating closely with our other marketer on content strategy.
• Systems: Built stable recurring management systems for email and SEO
• Tactics: Tweaking our approach in existing channels, testing new tactics, etc.
• Product collaboration: Funneling what you've learned about our users via marketing performance back into the product pods

By the end of 6 months you will have.

• User growth: Grown weekly new users by 100% since your start date
• Strategy: Widened your performance marketing plan to include new channels
• Systems: Largely automated measurement and alerting around key channels
• Tactics: Experimenting with entirely new channels
• Product collaboration: Helping teams see their product development goals from a performance-first perspective

Benefits

Our company culture was built around a a tireless pursuit to be the best at what we do. We're entrepreneurial and focused: tackling problems head on without ego. We communicate with empathy. We speak directly, listen thoughtfully, and ask questions.

At Air, we believe that it takes diversity of thought, culture, race, sexual orientation and outlook to build a world class business. We value unique contributions and actively welcome people of all backgrounds, experiences, and perspectives to join us at Air.

Job Rewards and Benefits