Social Media Marketing Manager
Zenoti, United States
Job Description
The Social Media Marketing Manager is responsible for the ongoing management and growth of Zenoti's organic social channels. Responsible for bringing social media ideas to life through real-time interaction and community engagement. The successful candidate will have a strong and intimate knowledge of the current social media landscape and have a passion for content development, diving into metrics, interacting with our passionate mom fan base, and actualizing brand strategies. The Social Media Manager must have the ability to thrive in a fast-paced environment, be a self-starter, and be team-oriented.
What You'll Do
· Collaborate with marketing, product, CS, and sales teams to develop social media communication strategies.
· Create, manage, and grow brand presence across various social media channels, including, but not limited to Facebook, LinkedIn, Instagram, Twitter, and YouTube.
· Plan, develop, and execute our comprehensive social media editorial calendar in conjunction with other digital strategies, product launches, and key moments in time for our customers. Responsible for the day-to-day production of media collateral (videos, posts, etc).
· Devise and execute social engagement strategies based on our key messages, content, successes, and points of view in the marketplace, to drive conversations and interaction with influencers in our industry, potential prospects, and current customers
· Work with our to create stories that engage our community, increase the awareness and positive perception of the Zenoti brand, and drive interest and consideration of our products and solutions
· From a modest baseline your job is to Increase social media engagement in our community, grow our channels and traffic, and contribute to overall lead generation strategies
· Manage and grow Zenoti’s social media accounts and communities across all major social media platforms, as well as those that are on the rise where our customers are starting to spend their time!
· Define the metrics and KPIs to measure the success and impact of social efforts across channels. Analyze social media campaigns/programs and improve content and performance
· When it’s necessary, you’ll be on point to monitor and respond quickly to customer inquiries across our social channels
Requirements
· Bachelor’s degree in Communication, Education, Marketing, or equivalent
· 3-5 years of experience in social media strategy, either agency-side or internally (B2B experience preferred)
· You know how to tell a story through the various social mediums. Stories look and feel different across every platform, but all have a common, authentic thread unique to the community that lives there--you know this and can adapt your strategies accordingly
· Strong sense of ownership of the social media strategy for the company. You’re initially a team of one, so you’re looking for ways to fight for new community members and celebrate the small wins along the way
· Know how to communicate with the audience you’re connecting to on the channel your engaging in
· Strong understanding of the ins and outs of all of the major social channels-- Facebook, IG, Twitter, LinkedIn, and YouTube
· Experience working with some of the main social insights tools: Hootsuite, GA, Facebook Insights, Instagram Insights, Twitter Insights, SproutSocial, or similar tools
· Able to work independently, strike when you see an opportunity, and ensure your work is always aligned with the goals of the marketing team.
Benefits
At Zenoti, we believe that when people feel good, they are able to do great things. We enable our employees to unleash their potential by providing enriching career opportunities and dynamic financial rewards. We foster an enriching culture, supportive and dynamic work environment, and encourage our employees to balance life, work, and wellbeing. We offer all of our employees:
- A competitive base salary, plus bonus
- Eligibility to receive equity through company Employee Stock Option Plan
- Medical, dental, and vision coverage
- Participation in company 401k plan
- Paid parental leave
- Unlimited paid time off
- Flexible work hours
- Programs, classes and activities supporting your physical and mental well being, led by Zenoti's dedicated Chief Wellness Officer