AVP PR Advocacy (Maternity Leave Cover)
Charlotte Tilbury, United States

• We are seeking a talented, experienced and creative thinking PR professional for a fixed term contract (January -May 2021) covering maternity leave for our AVP PR amp; Advocacy North America
• The AVP of PR amp; Advocacy plays a critical role in driving increased brand awareness for Charlotte Tilbury amp; Charlotte Tilbury Beauty in North America, and in furthering our mission to become the no.1 most talked about, most loved and best-selling beauty and skincare brand in North America!!
• Overseeing all media, VIP, MUA and influencer relations and activity in North America

• Lead and direct a strategic 360-degree Public Relations, Influencer, Affiliate amp; Events related program to generate reach and engagement, build community and participation, inspire product trial and positive awareness towards the brand story and products, and ultimately drive sales
• All efforts should drive core brand awareness objectives and support the growth and enhanced performance of the North America business
• Drive major impactful coverage across all media channels broadcast, print, digital/online and audio for the brand, products and CT talent
• Drive brand advocacy across the media, influencer, celebrity and MUA landscapes
• Senior strategic lead for all external North American PR agencies, ensuring they are meeting and delivering on key KPIs
• Work collaboratively with the Global team and other regional teams to ensure alignment and efficacy and efficiency across markets
• Support core hero products with strategic seeding, proactive outreach, and influencer seeding
• Support regional growth in NA through strategic, localized PR amp; events and activations
• Support Influencer Marketing Manager in ideating and executing a strategic influencer program, expanding our network of NA influencers and strengthening existing relationships
• Nurture our existing network of relationships with high profile NA talent/celebrities
• Manage all Red Carpet related activity and events in NA including talent, artist sponsorships
• Lead, motivate, support and develop the internal NA PR Team (Assistant Manager PR amp; Advocacy and Influencer Marketing Manager), ensuring smooth running of the NA PR amp; Events function
• Manage NA PR amp; Events budget, ensuring appropriate allocation of resources to drive maximum results
• Build key relationships with press, influencers and partners to benefit the brand
• Measure, analyse and evaluate success/impact of PR+ influencer related activity, and apply key learnings and takeaways to future activity
• Brief Charlotte and other members of Senior Management on media opportunities
• Act as internal liaison and counsel for all other cross-functional departments on PR related activity
• Champion NA PR successes and achievements to Senior Management team
• Act as brand representative at key industry functions, award shows, trade shows etc

• Lead cross-functional relationships with brand, trade and other key departments within the company
• Accountable for ensuring key stakeholders (both internal and external) are informed, updated and supportive of direction and plans
• Oversee/manage impactful launches for new product launches, with support of agency and in-house teams including press days, desk-sides, press seeding, mailings and influencer seeding - measuring results and taking key learnings forward

Reporting Relationships:

• This role reports into the SVP Marketing, NA and manages two direct reports internally and external agencies in both the US and Canada

Requirements

• 10+ Years’ experience in PR, both agency and in house experience, across retail/ecommerce and beauty/skincare industries and with a proven track record of success
• Experienced in devising and implementing strategic plans with creative flair
• Composed under pressure and enjoys working in a fast-paced commercial environment experience working in Founder brand (and directly with Founder) preferred
• Exceptional organizational and prioritizing skills able to juggle multitude of projects at once and ensure no balls dropped
• Experience working with monitoring and engagement tools including Cision and Traackr
• Experience managing significant PR budgets efficiently and to achieve KPIs
• Strong attention to detail, timelines, and follow up skills
• Passionate about stories and current affairs, with a finger on the pulse of social trends and a love of beauty!
• Always up to date with the latest celebrity/VIP news and tapped in to the ever-evolving influencer landscape
• Strong media, celebrity/agent and influencer relationships preferred
• Media Training capabilities preferred
• Willing and able to travel in US and Canada (COVID restrictions pending) </

Job Rewards and Benefits